Present Your Ambitious Law Firm As Even More Client-Friendly To Attract More Clients

“People buy from people they like.”

This intuitive truth guides potential client's decision to approach you.

Psychology research backs this up – the principle of reciprocity says that people who feel cared for will usually agree to subsequent suggestions (see Robert Cialdini: Principles Of Persuasion). 

The Problem

Nowadays, a the internet is the first port of call for most people when they are searching for legal services. It is a key step on their journey towards gaining help.

Many law firms' websites call themselves 'friendly' on their website.
(It's around 75% - though it does vary around the country. My rough-and-ready survey of England shows one county town with just over 10% using the word, to three county towns at 90% plus.)

And many people within firms think their website shows they are a friendly firm.

But a reasonable 'man-in-the-street' would disagree.
Many potential clients feel the vast majority of websites are actually not very friendly. The basic problem is that a lawyer's idea of what is friendly is not what a law firm client feels as friendly.
(NB this applies to ALL businesses – those inside feel differently about their organisation compared to their clients & customers).

If reviewing 5 places you can boost your 'friendly' message would be useful, here are 5 practical ways to use proven-but-rarely-used psychology knowledge to make your most important webpages really client-friendly (instant download).

I do hope this gives you an opportunity to revisit your plans,
All the best, Dave