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Hey <<First Name>>
It’s good to be back.
This week I want to focus on using video as a teaching tool. I’ve been working on a blog series for our friends at Lessonly (the first post went live this week) and as a valued reader of this newsletter, I want to give you a peek into the next installment before it’s published.
I’ve been doing teardowns of great explainer videos to highlight what makes them so good. It’s been a lot of fun geeking out (and a great way to hone the craft). Here is the one I did for this explanation of Renting vs. Buying.
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What worked well:
- The opening is well designed and introduces a simple concept (rent space vs. rent money) as the first principle of the whole video. The lesson here, as Elon Musk said, is to "boil things down to the most fundamental truths…and then reason up from there."
- The example gets technical with the details of each expense, but this makes it more realistic. If your audience is motivated to learn, they'll appreciate more detail.
- The side-by-side comparison of assets and liabilities, shown over time, creates a compelling case study of the inputs that affect the outcome of this decision. The way they keep returning to this creates a visual frame for the learner to scaffold new information.
What can be improved:
- Examples of new information introduced include the re-investment rate and the returns on the various assets. These are inputs into the final calculation. They were a bit rushed. It would've been nice to see the variables in a graphical representation of the calculation so you could see the inputs change first before you see the effect on the outcome.
If you enjoyed that, keep an eye on the Lessonly blog next week. I’ll be examining video explainers on Blockchain, the economy (from Ray Dalio) and an award-winning safety film from Virgin Atlantic.
Till then, stay curious,
Andrew
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We recently revamped our website! Check it out HERE and let me know what you think.
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Cool Things I Learned This Month
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Automation and its impact on the economy is a cornerstone talking point in next year’s US election. It was the subject of a testy exchange between two leading candidates, Elizabeth Warren and Andrew Yang. But its nothing new.
Back in 1962, President John F. Kennedy fielded this question at a news conference in Washington, D.C.:
Mr. President, our Labor Department estimates that approximately 1.8 million persons holding jobs are replaced every year by machines. How urgent do you view this problem--automation?
His response:
“Well, it is a fact that we have to find, over a ten-year period, 25,000 new jobs every week to take care of those who are displaced by machines, and those who are coming into the labor market, so that this places a major burden upon our economy and on our society. It is one to which we will have to give a good deal of attention in the next decade. I regard it as a very serious problem. If our economy is moving forward, we can absorb this 1.8 million... we have seen that in steel, we have seen it in coal, we may see it in other industries... But I regard it as the major domestic challenge, really, of the ‘60s, to maintain full employment at a time when automation, of course, is replacing men.”
Times change; human nature doesn’t.
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PARTING THOUGHTS
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