Welcome to the Jing Daily WeChat Edition

Dear WeChaters, 
This week, we check out the American billionaire Bill Gates’ new WeChat account. From there, we explore GASSAN Diamonds new WeChat Mini Program, the popularity of Youzan’s WeChat Stores, and enjoy Starbucks’ new “social gifting” feature on WeChat in China. Cheers! 

—What's New—

The latest WeChat news gathered from top sources

 Wego eu 
WeGoEU has developed a dedicated WeChat Mini Program for GASSAN Diamonds. GASSAN Diamonds is a Dutch family owned diamond and jewelry business, representing craftmanship, proven quality, and reliability for almost 75 years. Their core business is polishing diamonds and being an official dealer of over 20 of the world’s most prestigious jewelry brands and over 60 of the world’s most exclusive watch brands. Thereby they also offer two uniquely in-house developed, designed and manufactured brands. 
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 Starbucks wechat  
Starbucks is launching a “social gifting” feature on WeChat in China, allowing users to send a Starbucks beverage or gift card that is instantly redeemable at a nearby store. The move is part of Starbucks’ effort to expand its reach both digitally and in China, where the company already has about 2,500 stores and plans to have 5,000 by 2021.
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 Bill gates wechat  
The American billionaire has become all the rage in China after he opened a WeChat account and greeted his followers in Mandarin, the media reported on Tuesday. In a one-minute video, the co-founder and former head of Microsoft, greeted everyone in Mandarin and said he would “share about the people I meet, books I'm reading and what I'm learning.”The post has already been viewed more than nine million times and received more than 18,000 likes.
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—The Campaign—

Recent noteworthy campaigns & case studies on WeChat Wiki

 Gassan wechat Mini program   
Facts:
GASSAN Diamonds launched a WeChat Mini Program aimed at Chinese tourists visiting Europe. It has a comprehensive design, enabling the user to find information about the story behind GASSAN Diamonds, the brands they offer, including their products, stores, and customer service. The Mini Program was built by WeGoEU, a WeChat service provider specifically focused on the European market. 
Highlights: 
— The well-edited Mini Program has information about the story of Gassan Diamonds and their product offerings.
— WeGoEU has developed this Mini Program in the cloud by means of a Content Management System, which is a unique feature in Europe. 
— Visually pleasing design with enjoyable interactive navigation.

— Users can find a store that is close to their current location.

— Users can get information about customer service via the Mini Program. 
Results: 
The Mini Program creates a pleasant and seamless online and offline Chinese customer journey for GASSAN Diamonds. 
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 wechat alliance 
China's most popular social media platform, WeChat, recently kicked off its launch ceremony in Beijing, China for the Welcome with WeChat Alliance.
Features: 
—The WeChat team plans to focus on developing four major areas, including supporting the digitization of information services at popular travel destinations, launching industry growth workshops, industry growth fund and an alliance summit.
—Establishment of the Welcome with WeChat Alliance is an expansion of earlier efforts to serve Chinese outbound tourists and expand scenario applications via the WeChat ecosystem, including Mini Programs, WeChat Pay and WeChat Official Accounts, outside of China.
Our Take: 
By launching industry-specific solutions tailored to the global tourism sector and enhancing the local experiences of outbound Chinese tourists at popular travel destinations around the globe, the Welcome with WeChat Alliance will benefit more tourists.
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—Deep Dive—

Must-read, in-depth guides, tutorials & reports

 youzan wechat store 
There is no shortage of providers of WeChat stores (WalktheChat is one of them!). But, whether we like it or not, we all have to admit that there is one leader in the market — Youzan. Let’s take a closer look at the largest WeChat store provider in China.
Click here to find more details