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www.tasanaya.com
Tasanaya is a leading Boutique Consulting firm with clients across Restaurants, Hotels, Hospitality Technology, FMCG, Retail and related businesses. It was founded by Samir Kuckreja in 2012.

Samir and his team strive to use their expertise to help brands grow. Tasanaya’s services include Market Entry Strategy, Restaurant Concept Creation, Operational Optimisation, Growth Strategy, Franchisee Design and Development, Commissary Design, Fund Raising, Investment Advisory for PE/VC Funds, Executive Search, Strategic Partnership for Technology and Service Providers and People Solutions.

We have successfully executed over 70 projects for reputed Indian and International brands in QSR, Casual Dining, Fine Dining and PBCL segments of the F&B Industry; Mall Companies; FMCG Companies; leading hospitality technology companies and PE/VC funds

Gloria Jean’s Coffee set to make a comeback in India

 
  
"Gloria Jean’s Coffee is opening in cities which are already penetrated, so competition could be tough. No coffee chain has tried the fresh food model in India so far. The business may just work" says Samir Kuckreja.

Changing realities: FMCG firms use new tactics to sell products to discerning consumers

 
 

Fast moving consumer goods companies are turning to a new manual to sell their products to more discerning consumers, amid the consumption slowdown and e-commerce disruption.

Samir Kuckreja talks about the upcoming Food Trends 

 


Samir Kuckreja talked about the upcoming Food Trends and how there has been a significant shift in consumer food preferences at the Godrej Food Trends Report Launch 2020.

Tasanaya's Client:
McCain

 
 

Tasanaya was a Strategic Advisor to McCain from January to May 2018. Tasanaya worked with the team on prioritising the different segments of the F&B Industry for McCain products. Tasanaya worked with the McCain team to generate actionable insights to increase sales of their product range. We gave a strategy for digital and social media with an aim to influence the decision makers in the hospitality industry. Tasanaya also worked with the McCain team on participation in leading industry events. 
 

Tasanaya's Client:
Karate Kitchen

 
 
Tasanaya is a Strategic Advisor to Karate Kitchen. Tasanaya implemented operational SOP's. We also conducted a Menu Analysis to rationalise prices and worked with aggregators on marketing promotions to acquire new customers and increase the frequency of existing customers. Tasanaya also advises Karate on Brand Promotions, Growth and overall Strategic initiatives.






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Tasanaya · Vasant Vihar · New Delhi, Delhi 110057 · India

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