So, if we really do want to find more time for creativity, why is it so hard to achieve? I think it’s because we are not being specific enough with the goal. “Make More Time for Creativity” is laudable, but not actionable. It doesn’t really define what we’re going to do. When are we making the time? How are we going to do it? For a goal to really be actionable and achievable it has to be a SMART goal. It needs to be Specific, Measurable, Achievable, Relevant and Time-Based. “Spend 15 minutes each weekday in January sketching before work” is a more clearly-defined goal because it articulates what you’re going to do (sketching), when you’re going to do it (before work), and it’s SMART. Fifteen minutes is achievable, measurable, and specific and January establishes the timing.
Once a SMART goal is defined, the next step to make sure that it will happen is to remove as many obstacles as possible. Decide exactly when you’ll do your sketching and get prepared. If you plan to do it before work, does that mean getting up earlier? Set your alarm now. Does it mean sketching while you drink your morning coffee? Put your sketchbook and pencils in the kitchen. Decide what you will sketch. Look around the room; are there enough things around you to sketch? If not, bring some things in. Will you sketch from photos instead? Print off a stack. Once you’ve done the prep work and removed the obstacles for a goal that is measurable and achievable, it will be hard not to reach it. Then, at the end of January you’ll get the endorphin rush of checking off a goal that will inspire you to keep going for February. What SMART things will you do for your creativity this year?
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