January 2020 Newsletter

We wish you and your members and friends a Happy, Healthy and Active New Decade!

To start 2020, read about how fitness challenges can often be too challenging! You also have tips for PTs to make more money with fewer clients, and if you're quick, the opportunity to join a retention bootcamp on 27th Feb to build a watertight retention strategy for your club, and get all your members to stick around longer.

If you want to make a difference to your members' lives, to take your club and staff to the next level, and boost your bottom line with improved retention, please contact us

New Member Challenges 

[an extract from our latest Gym Owner Monthly article]
 

Gym challenges are a great way of boosting member engagement, giving members something to aim for and a sense of achievement, and giving instructors a (much needed) excuse to talk to members.


However, many fitness challenges are too challenging. They only motivate the kind of people who are already motivated. You don’t need to work hard for these members, it’s the quieter ones, or new members that need the boost. As fitness professionals we think it’s our job to push all members to the limit, but that will put many off (see the Oct'19 GOM article about onboarding). You need to aim low to motivate the members that need it. 
 

Simple, Inclusive and Varied

The best challenges are simple, inclusive and varied. Sometimes, it’s worth dropping the word challenge, as this itself puts off some members. Events that allow you to “Donate your moves”, or “Join the 5% club” can be more appealing to the masses. Getting new members into the habit of joining challenges is a great way to build a connection.

Ultimately, fitness challenges improve engagement and retention because they give instructors something to talk to members about. Really good challenges get members talking to each other too, and help increase the feeling of community, or club within your club. The more inclusive they are, the better. Build clubs, not cliques.

Click here or on the image below to read the whole article, and get details of a couple of new member challenges that you can run in your club today to get your new and existing members motivated.

Independent Gym & Studios UK
Retention Bootcamp - Thurs 27th Feb

Following the success of December's Independent Gym Owners Conference, we are putting on a series of small group workshops. The next event is a Retention Bootcamp in Basingstoke on 27th February, for just 16 delegates. 

If you want to...
  • lock in your new members for life by the end of their first month, 
  • get all your members to stick around longer, 
  • build a great club and community where members love to visit , 
  • get your staff to really enjoy their jobs and to build successful careers, 
...then this event is for you!

This one day workshop will help you to define a watertight member retention strategy for your club. You'll get four bespoke plans for yourself and your team that you can put into place straight away. When you save 3-5 members in March, you'll have covered the cost of your ticket already.

The workshop is aimed at independent operators, but the processes and plans can apply to any fitness business. As a GGFit newsletter subscriber, you can get £30 off the full ticket price by using the link below. Click and book today before the 16 tickets are gone.
Register for the Retention Bootcamp now

How to make More from Less as a PT

How can a personal trainer make more money while their clients pay less?

It sounds like a conundrum; however, it is possible for you as a personal trainer to take less money from each of your clients, and yet increase your own revenue. Do you know how to make more from less?

You’ll need to understand how the systems at your club work, embrace the technology (that scares some PTs) and put in a little extra time on communication strategies. But it could easily bring in another £24k per annum, so it’s worth it!

Here’s how to make up to another £500 each week.

Win the January gym battle

(and retain your new members) 

This was our most popular article in the December Newsletter, so in case you've missed or forgotten about it, here it is for you again... 

Everyone knows that January is the best sales month in the fitness industry. Most people also think that the new joiners have stopped visiting by March. As a gym owner, it’s time to help debunk this theory and get your new joiners to stick around in 2020.

So, here’s three ideas to boost your new members’ chances of success, and therefore the success of your business in 2020. You need to think about the welcome session, the 7-day call, and a PT session after 1 month. 
  1. The Welcome Session
  2. The 7-day Call
  3. 30-day PT Session (worth £50+)
Click here to read the full article, and work smarter in January 2020.

The MW Challenge Club

This free club has been created specifically for sites with the mywellness system and Challenge app. There are some great insights and tips for any system though, and challenges can be adapted.
This month we're running a Calorie Burner challenge - super simple, but educational for a lot of members. 

You need to burn 3,500 calories through exercise (in-club, or on a connected app) over 3 weeks. This is easy for some members (who don't need motivation), but more of a challenge for others; these are the ones we're targeting, encouraging, and congratulating!

Find out more about this fun, inclusive, engaging challenge for your members here.
Watch the 3 minute video on Why we're running this challenge, How it motivates members, and What to do to make it a success in your club.
If you want to set-up more inclusive fitness challenges for your members, share ideas and measure the success of your challenges, join today and get a 12-month challenge calendar template and examples to keep your members engaged. The mywellness challenge book will be available soon. Join below for more content, and free webinars.
Click here to join the Challenge Club

Blogroll

Three (4) strategic questions to consider in 2020 by ABC Financial in Club Management Magazine

10 simple questions to be happier at work in 2020 by Alex Kjerulf on The Chief Happiness Officer

Go outside by Seth Godin

Contact us:

tel :  020 7617 7531
e-mail :  info@ggfit.com
web :   www.ggfit.com
Copyright © 2020 GG Fit Ltd, All rights reserved.


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