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Your January Update
Since dairy checkoff began in 1983, every American now consumes 73 additional pounds of milk in the form of dairy products. In fact, dairy consumption is at a 56-year high!
Cooler Donation Celebrates National Milk Day, Gets Milk to New York Youth Center 
Jan King, of King Brothers Dairy, and Jennie Winter, of Schuylerville Youth Progam, celebrate National Milk Day with what else - milk!
ADA North East and King Brothers Dairy celebrated National Milk Day (Saturday, Jan. 11) in Schuylerville, N.Y., with the donation of a milk cooler and $1,000 worth of milk to the Schuylerville Youth Center to help fill the community’s nutrition gap. This project is part of ADA North East’s strategy to grow fluid milk sales through the food bank channel. 
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Dairying for Tomorrow Award Applications Now Being Accepted 
Applications are now being accepted for the 2020 Dairying for Tomorrow awards that recognize farmers who show a passion for dairying and use practices in three categories – animal care, community outreach and environmental stewardship - that will help lead the industry into the future.
Jan King, of King Brothers Dairy, 2019 Community Outreach winner said, “We’re very honored to win this award. We have a family tradition of promotion, starting with our parents, and are lucky to have a team of incredible people – from everyone on the farm to our retail staff. We know that we are part of a larger effort of dairy farmers who work every day, not just to provide nourishing milk and dairy products, but to share their stories.” 
Get details + Link to Application
New York Dairy Princess Pageant Set for February 18
Outgoing New York State Dairy Princesses are from left to right: Alternate Morgan Hungerford, Princess Reegan Domagala and Alternate Alyssa Roorda.
The 57th annual New York State Dairy Princess Coronation is set for Tuesday, Feb. 18, at the Holiday Inn, Liverpool, N.Y., beginning with a milk punch reception at 5 p.m., followed by the banquet at 6 p.m. 
Get more information
McDonald’s Makes Buying Cheesy Foods More Affordable
Checkoff partner McDonald’s campaign, “2 for $5 Mix and Match” deal, includes cheese on every sandwich. In the decade long partnership with the retail chain, its dairy use has grown by 1.2 billion pounds – or about a 5 percent annual growth – and nearly 90 percent of their menu items include dairy.
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