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LETTER FROM THE CHAIR Photo by StarryRachel, instagram
Dear FNAME,
Happy New Year. I hope you had great holidays and a great start to 2020.
In this first newsletter of our marketing area in 2020, you can read about some of the activities that our marketing colleagues have been involved in. Under the Research section, you can read summaries of some of my colleagues’ selected publications of my colleagues, with topics ranging from social innovation to service employee sabotage in refugee context, to artificial life and independent book stores.
As part of its overall strategic focus on services research, our area once again organized and hosted the Let’s Talk About Service (LTAS) Workshop in December. You can read more about this unique and great event under the Hot Topics section. Also, the Gabelli School of Business hosted the Second American Innovation Index Conference in October. You can read more about this event that brought together academics and practitioners below.
Our area is known for its Global Immersion Tours! We added a new destination to the list of tours that we offer in Spring ’20 semester. You can read more about that new Immersion Tour to Belgium under the Teaching section.
Finally, we are all very excited about 2020 as the Gabelli School of Business is turning 100 this year. We have planned great Centennial celebration events including conferences, talks, receptions to celebrate this important turning point. You can read more about the details below.
As always, please accept this e-newsletter as an open invitation to share your ideas or suggestions for possible collaborations and joint projects with our area and/or individual faculty members. You can always contact me at kabadayi@fordham.edu. If you happen to be in New York City, feel free to stop by at our campus and say hi.
Best Regards,
Sertan Kabadayi, PhD
Professor of Marketing
Area Chair, Marketing
Director of Teaching Excellence
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ARTICLES:
Lerzan Aksoy and her co-authors synthesize the academic and practitioner perspectives into research priorities in the Journal of Services Marketing.
More
Sertan Kabadayi examines the reasons why employees engage in a sabotage behavior while serving refugees in a sole-authored article in the Journal of Services Marketing. More
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Alexander Buoye and his co-authors examine several key factors believed to promote human flourishing in their article in the Humanistic Management Journal. More
Ahir Gopaldas and his co-authors explore "Artificial Life in History, Myth, and Ethical Discourse" in a forthcoming article in the Journal of Macromarketing. More
Lerzan Aksoy, Yuliya Komarova and their co-authors examine how business education can be transformed to help businesses create positive social change in their article in the Humanistic Management Journal. More
Sertan Kabadayi and his co-authors develop a conceptual framework to guide the social innovation in service efforts in an article in the Humanistic Management Journal. More
In their guest editorial in the Humanistic Management Journal, Lerzan Aksoy, Sertan Kabadayi, and Michael Pirson from the Gabelli’s Leading People and Organizations area discuss the future of business and business education in the context of social innovation. More
The local bookstore is not gone nor lost because of online sales. Albert Greco and his co-authors discuss the growth of independent bookstores," in Springer Science+Business Media. More
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The 8th edition of Let's Talk About Service (LTAS) Workshop was organized by Sertan Kabadayi and hosted at the Gabelli School of Business in New York City. The theme was “Achieving Interdisciplinary and Transdisciplinary Service Research.” PhD students and junior service researchers from nine countries attended this workshop, and the impressive line-up of speakers included some of the most prolific service researchers and journal editors Gabelli Article, Video
SERVSIG Article, Photos
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The second annual
American Innovation Conference held at the Lincoln Center campus, honored the top social innovators in the U.S. like Black & Decker, Trader Joe’s, Aflac, etc. The American Innovation Index, is the only survey in the U.S measuring company social innovative-
ness based on customers’ experiences. It drew students and faculty from both Fordham and elsewhere, organized and moderated by Lerzan Aksoy, Associate Dean of Under-graduate Studies and Strategic Initiatives. Article and Photos
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The Work 2040: Future of Work in a Sustainable World Conference will be held at Gabelli School of Business at Lincoln Center Campus on March 5, 2020. The conference will try to respond to questions like, what challenges need to be overcome and what opportunities can companies leverage to attract, retain and enhance productivity and well-being of their workforce? More
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Gabelli School of Business is celebrating its 100 years in education. A lot has changed since we took New York City by storm in 1920. But there’s one thing that hasn’t changed at all: our irrepressible urge to better both ourselves and the world of business.
We’re standing taller than ever at 100 years thanks to that drive—and the core foundation we’ve upheld since day one.
In New York's only Jesuit business school, we teach with a deep respect for the development of our students, faculty, and administration. More
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In Spring 2020, the Marketing area, in collaboration with the Antwerp Management School, will offer a brand-new Global Immersion Tour to Belgium.
This immersion tour titled “New Marketing in the Old Continent” is designed and delivered by Sertan Kabadayi, will include company visits and cultural activities. More
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CONGRATULATIONS
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Congratulations to the Gabelli School of Business for being ranked as one of the Top 30 Leading Schools in the first edition of Positive Impact Rating for Business Schools where students rate the positive impact of business schools. More
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MS IN MARKETING INTELLIGENCE
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Fordham's MS in Marketing Intelligence (MSMI) program provides students with:
• Career-development workshops and applied projects
• The ability to make data-driven marketing decisions using various quantitative methods
• Detailed knowledge of qualitative methods for revealing customer insights
• Comprehensive skills in marketing analytics.
Program Director: Peter Johnson, DPS
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In November, Peter Johnson organized the Alumni Career Panel and Networking event for the MSMI students on campus. More
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MARKETING AREA FACULTY: Rose Hill | Lincoln Center | Westchester
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