Ready to #HolidayHereThisYear? Tap into Tourism Australia's new domestic tourism initiative

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First phase in Tourism Australia-led domestic marketing launched to assist bushfire recovery

Tourism Australia has begun rollout of the first phase in a $20 million nationally coordinated domestic marketing initiative, part of the initial $76 million tourism recovery package announced by the Morrison Government recently to protect jobs, small businesses and local economies.

The new domestic campaign, Holiday Here This Year, encourages Australians to explore their own backyard throughout 2020 to assist with bushfire recovery, not just for directly affected communities but also to support the entire tourism sector.

Yesterday, the campaign launched with a media placement on the front and back pages on a number of daily newspapers, designed for high impact delivery of the message to a mass audience. It also began rolling out across Tourism Australia’s digital and social media channels, including with a Facebook event and a video featuring operators from every state and territory.

Tourism Australia is working with all State and Territory Tourism Organisations, as well as airlines and key distribution partners. While the campaign has an overarching concept, it will be localised for different regions and shared in a range of formats.

This is the first phase in a series of domestic initiatives executed throughout 2020 to support the tourism industry recover. We’ll share additional information in our monthly Stakeholder Update, and on our corporate social channels – Instagram and LinkedIn. We're also hosting Tourism Boost events in Tumut and Tumbarumba next month to share updates in person with directly affected stakeholders, see more details below.

HOW TO GET INVOLVED

Commit to the Holiday Here This Year message

Download the custom toolkit. It’s got everything you need to know about the campaign and how to integrate Holiday Here This Year into your marketing.

Spread the word

Let everyone know you’re open for business by posting on social media with #HolidayHereThisYear.

Show Australians your little bit of Australia

Join the Facebook event and engage with the posts by commenting and sharing photos and information about your business.

FIND OUT MORE - TRADE WEBSITE + INDUSTRY TOOLKIT

VISIT THE CONSUMER WEBSITE

You're invited to our Tourism Boost events in Tumut and Tumbarumba

Destination Riverina Murray invite you to attend our Tourism Boost events on Wednesday 5 February, designed to bring together the many tourism operators in the Snowy Valleys and surrounding areas to share an update on the Holiday Here This Year campaign and other initiatives being delivered to reenergise the tourism sector in the wake of the bushfires that have affected the region.

These events are free to attend, and will include morning or afternoon tea and coffee.

FIND OUT MORE + REGISTER NOW - TUMUT

FIND OUT MORE + REGISTER NOW - TUMBA

Destination Riverina Murray acknowledges the many Aboriginal Nations and Aboriginal People of the Riverina Murray region as the traditional carers and custodians of the land that we all now live and work on. We pay our respect to Elders past, present and emerging. Destination Riverina Murray values the diversity of this region and works in partnership with local Aboriginal communities to respectfully celebrate and share Aboriginal culture with visitors to the region and also with locals who live here.