The Karcher Group (TKG) has acquired Cleveland-based NetTrack Marketing, a digital marketing group focused on manufacturing companies and providers of B2B services. 

"Following the acquisition, NetTrack’s Owner and President, Rick Brown, has been named Vice President of Digital Marketing at TKG."

"Long-time [NetTrack] team member Brian Kall ... will continue executing client strategy as Digital Marketing Director at TKG."

TKG has offices in North Canton and in Columbia, South Carolina.

 

KSU senior Kody Elsayed currently interns at True Digital Communications in Bedford Heights.

TikTok "has recruited over 500 million users" since it launched in 2017, writes Elsayed.

"TikTok is not like most social media," Elsayed continues. "It has different algorithmic approaches to content sharing, unspoken user rules and quite frankly an unfamiliar structure compared to other social platforms like Facebook, Twitter, and Instagram."

"New media is scary," acknowledges Elsayed, "but fast entry can be rewarded." 

 

Given her impressive client list, chances are you've already met Johnine "Jo" Byrne at an annual meeting or other corporate event. 

But if you haven't, one look at Byrne's website will leave you asking for a graphic recorder at your next brainstorming session.

Byrne is a Cleveland-based "graphic recorder" aka "visual note taker." Her role is one of "silent partner" who draws and writes what she hears as everyone else talks.

"Afterwards, you are left with big posters or boards that serve as a visual map of the meeting."

"Words coupled with drawings reinforce key concepts of a presentation and help with comprehension and retention," says Byrne. "AND it adds a dynamic element to a room."

 

Lindsay Arter is Digital Marketing Intern at Aztek in Cleveland.

"Well-crafted buyer personas allow you to personalize your marketing efforts at scale by grouping your customer base by similar attributes. "

Michael Ozan is CEO and Chief Creative Officer at TWIST in Tremont.

"We now have a space that reflects who we are and the quality we aspire to. If your gut is telling you it is time to move, then my advice is do not hesitate."