Good Monday, <<First Name>>. Here's your weekly roundup of UX design case studies.
GoDaddy rebrand →
[Case Study] [Brand] In the light of the new GoDaddy rebrand, I thought I'd share a somewhat awkward (and funny) short story.
Last year my accountant called me up and asked about an invoice. Kind of embarrassed, he asked, "Erm, I don't want you to take this the wrong way, but what exactly is GoDaddy?".
I couldn't blame him, because the name doesn't exactly imply domain provider... The worst part, I felt somewhat embarrassed too. From then on, I've been sure to write "domain purchase" on all GoDaddy invoices.
Anyhow, they missed the mark entirely with their new logo. Worst case, it even amplifies the creepiness.
The application, on the other hand, is well-executed. Yet as a whole, it feels somewhat disconnected.
This is wildly speculative, but maybe it's a step towards a future name change? "Go"?
How to break into UX consulting →
[Interview] Last week I had the pleasure of talking with Anton Sten. He has taught at Hyper Island and runs a UX consultancy business. In this interview, Anton shares his experience from more than ten years in the world of UX consultancy.
Here are the top three key takeaways from our sit-down:
- If you plan to freelance or consult, you'd want to pick up business skills
- Keep in touch with your network, that's where most of your projects will come from
- A portfolio is an important last piece of the puzzle (end of the sales process). It gives legitimacy.
If you like it, please do me a solid and share it.
A product designer portfolio →
[Case Study] [Portfolio] Fedor from AJ & Smart shares both processes and ideas in his newly launched portfolio. The case studies are short and to the point. His writing has lots of interesting takeaways. Also, check out how he leverages LinkedIn as a writing platform.
"Stop whining, start grinding?" No, thank-you →
[Case Study] [Ecommerce] An entertaining case study about the process of designing and launching an ecommerce business called Unspiration — a sarcastic take on the hustling culture seen in startups.