FROM MY BLOG

Hey, there

This week I wrote

Sales and marketing CRM alignment

The old chestnut about “sales-ready leads” versus “marketing qualified leads” never ends – it just mutates like a virus. I went to a presentation of a sales research project last week and their survey and report were interesting. If you work in marketing or new business development and are starting to use ABM, take a...

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Hit reply with any questions and thank you for staying in touch with me.

Rebecca