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Customize your New Keyword Rule Triggers

You can now customize the trigger for new keyword rules!   By default, new keyword rules fire on a single conversion on a search term.  You can now change the number of conversions required to trigger the rule! Additionally, you can set ACoS limits, so a search term won’t trigger new keyword creation unless it falls under an ACoS you stipulate!

 

You can now open up advanced options in the edit rule window to set your trigger parameters:

 
Suggestions for rules with custom parameters will appear as such in the suggestions tab:
And yes, you can filter by that reason!

Dierk, Head of Ad Strategy and Partner Support:

“This opens a new door for Amazon PPC Managers that want to employ complex strategies based on various search term conditions.  We’re talking about the capability to have tiered promotion flows based on sales volume. Automated high volume search term pipelines.  Efficient vs inefficient campaign stratification. Heck, there are some accounts that could auto sort branded vs non-branded terms based on metrics alone.  I need to go, I’m getting too excited.”

More exciting customization options to come.  Watch out for an announcement on Negative Keyword Rule customization very soon!

Prestozon Tips and Tricks: Setting ACoS Targets!

One of the easiest ways to ensure you are getting the most out of Prestozon’s bid optimization algorithm is to ensure your ACoS targets are up to date for all your campaigns!  Here’s how:

 

Set your ACoS target! Your default ACoS target will be set to 30% until you update it. It's important to update your ACoS targets before setting up rules because the ACoS targets are used to suggest bids for new keywords and to optimize your performance towards the ACoS target.  You can set your ACoS target on the campaign level in the campaign manager:

Just click the pencil ✏️ to edit your ACoS and click the green check  ✅to accept.
You can also set your ACoS target on the profile level by clicking the settings gear icon at the top of the application, but remember, any campaign level ACoS target will override the profile setting.
Learn more about how to choose the right ACoS target (you don't want to start too low) and check out our Amazon Ads calculator
Remember ACoS Targets Determine your color coding in analytics:


Orange = ACoS is above target but still below 2x target


Red = ACoS is higher than 2x target


Green = ACoS is at or below target for that campaign

Prestozon Partner Insights: Amplio Digital

Amplio Digital and Prestozon teamed up for an Amazon Advertising case study.  Check out the summary on our blog!

Whether you need help on your Amazon PPC campaigns, a turnkey solution for outsourcing your entire Amazon business or you want to explore selling your Amazon business we have partners that can support your needs!
Request a Partner
We pride ourselves on making the right connections based on your needs and preferences. Get in touch to see how we can help!

Sanaz + Team Prestozon
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Join us on our Webinars!

If you’re new to Prestozon, come learn about everything Prestozon has to offer.  If you’re an existing user, join us to ask your ad strategy questions live and to learn about some of our new functionality (and we might even tease some upcoming releases)!

Our next webinar is February 12th at 12pm Eastern (9am Pacific)

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If you can't make it to this session, join us at the following one on February 26th at 11AM Eastern (8AM Pacific)!  Register for the 26th.
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