Major national childhood cancer awareness campaign

MAJOR NATIONAL CHILDHOOD CANCER AWARENESS CAMPAIGN

Throughout the month of February, for the International Childhood Cancer Day on February 15th, our beautiful awareness campaign produced by Peter Lindbergh with Mika will be broadcasted in France.

TV, CINEMA, OUTDOOR, PRESS, INTERNET: French media have kindly offered us many opportunities to communicate our message.

MIKA CONTINUES HIS DEVOTED SUPPORT OF OUR CAMPAIGN

Maurine was 10, had a very happy little girl life and dreams for her future. She fought against cancer like a little warrior. We will keep her in our hearts forever.

Janotte survived cancer of the kidney. She is now 11. Alongside her, Mika brings this strong message: "Let's wage war against cancer!"

A MEDIA PLAN WORTH MORE THAN 1,5 MILLION EUROS

For our 7th awareness campaign, French media have generously offered us many opportunities to communicate our cause against childhood cancer:
+300 TV adverts on major French channels
+ 55,000 cinema adverts
+ 3,700,000 internet views

700 billboards throughout France

+ 30 magazine releases

EXCEPTIONAL PHOTO SHOOTS WITH PETER LINDBERGH

This year, we should like to pay a special tribute to the photographer Peter Lindbergh, who passed away in September 2019. He organized for us two exceptional photo shoots in 2014 and 2015 in Wild Camargue, French region that he loved so much, in order to produce our beautiful awareness campaign.

A throwback to some images of two wonderful weekends spent with him and Mika, alongside little warriors from the French hospital Gustave Roussy, and their families. They were magical moments. THANK YOU Peter for your immense generosity.

Cancer is still the first cause of death by disease in children, in France and in Europe.

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THANK YOU

THANK YOU to the French media who have so kindly offered us channels to communicate our 2020 awareness campaign so effectively and with such impact. THANK YOU to all our partners who have helped us to prepare it, most especially Mindshare.