January 29, 2020
Hi <<Nickname>>,
I am writing to invite one-two of your senior marketing and sales executives to attend ALDA's Annual Meeting for Marketing and Sales Executives. The one-day meeting will be held on Tuesday, March 10 at the Charles Hotel in Cambridge (Boston), Massachusetts. The program and registration form are attached. The cost is $850 for your company’s first registrant and $695 for additional registrants.
We believe we have developed a highly informative and insightful program with some great speakers. The one-day meeting will examine strategies and “hot topics”, and share strategic insights and advice to increase marketing and sales performance in today’s changing Digital and B2B world.
Among the topics to be discussed are projected trends and challenges impacting the marketing and sale of life science and analytical products, and how companies are preparing their commercial organizations; and recruiting, training and retaining the right mix of scientific and commercial talent for the evolving marketing and sales roles that will be needed in the future.
The Linus Group will present the highlights of their recent study of Gen Z attitudes towards healthcare and how might what Gen Zers innately believe transform the way they interact in the marketplace as clients, customers and employees. We also will examine innovative uses of AI and machine learning in marketing and sales and the importance of using AI to build trust with your customers and enhance customer relationships.
The one-day meeting is directed to vice presidents and directors of marketing and sales, and other executives interested in emerging trends and strategies to improve performance and increase growth.
Click here for the attached program containing the details.
LOGISTICS:
Date: Tuesday, March 10, 2019
Time: 9:00 AM to 3:00 PM – Registration begins at 8:00 AM
Location: Charles Hotel, One Bennett St., Cambridge, MA
SPEAKERS: Our speakers will include:
- Matt Greenstein, Partner and Leader of Life Science Practice, Alexander Group and an advisor to several members of ALDA;
- Paul Rhoda, Vice President Client Executive, Revenue Partner LLC;
- Kristin Apple, President, The Linus Group; and
- Samantha Stone, Founder and Chief Marketing Officer, The Marketing Advisory Network
In addition to the presentations, the meeting also will offer many opportunities for attendees to engage in a dialogue with speakers and other ALDA member executives attending the event.
TO REGISTER: CLICK HERE for online registration for the March 10 meeting. No log in is required.
We invite you to join us on Tuesday, March 10 for a highly insightful and informative program.
Best regards,
Mike
Michael J. Duff
President & CEO
ALDA - Analytical, Life Science & Diagnostics Association
703-647-6256
MDuff@thealda.org
www.thealda.org
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