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Welcome to the weekend! 

Here are 7 things I thought you’d need to know for February 01st in under 3 minutes: 👀 

. . .

Leadership 😬

1. An alternate view on building culture across your organisation. Based on the premise: To build something distinctive in the marketplace, you first have to build something distinctive in the workplace. 

2. I met a fellow CRO this week. She asked how to drive consistent performance management across your team. How do you get the most out of people? I sent her this piece I wrote a few months back which has specific tactics and ideas to approach this challenge: 3 Steps to Consistently Get The Most Out Of Your Team (HINT: Not Performance Reviews).

3. Podcast: I’m enjoying Fearless Presentations by Doug Staneart (trying to up my game in 2020). 

CRO / CMO 🚀

4. I’m reading: 4 Disciplines of Execution: Achieving Your Wildly Important Goals.

5. Want to become a mega-brand? Here's how. You need to Thoughtfully pair complementary Category Expansion with early Community Creation

6. How to create marketing metrics a board will actually care about. 

Well-being 🧠

7. Today is February. It’s a leap year, so why not test out regret minimisation? To maximise your long-term happiness, prioritise the projects you’d most regret not having pursued by the time you’re old and looking back at your life.

. . .

One more thing...Thanks for reading.

Enjoy your evening. And if you like this newsletter and want to support it, forward it to a friend 🤝, tweet me 👏, or if you’re seeing this newsletter for the first time, you can subscribe here.

Thanks, 
Ed 

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🤔 q&a: How do you become a thought leader?


It's helpful regardless of your role to build a personal brand into the market. Most people aren't comfortable with becoming a 'thought leader'. My perspective is that it's stupid to define that as the initial goal. It's too self-indulgent. 

Instead just think how you can help people learn something valuable from your experience. Everyone has unique experience to tell your story. There will always be someone who it can potentially help. 

> Think of it like this: 

+ What do you know 
+ What are you an expert in
+ How do you know what you know 
+ What taught you 
+ Who taught you 
+ What was moment in time you learned that lesson 
+ This is who I am and this is exactly what I do 

Repeat the process and distribute over and over. And don't try to teach people something you don't know about i.e. If you haven't scaled a business to $100M - don't write a blog post called 'How I scaled my business to $100M :) 

The more you stick to your area of knowledge the more genuine the communication. 
 

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Access my archive with over 100+ articles —> Go Here

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ABOUT THIS NEWSLETTER

My mission is to help aspiring sales and marketing leaders with the new revenue mindset; people who want to get ahead; people who worry about their impact and help them gain context for what matters to a CEO.

You setting up to grow your impact??

 

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