The first annual Food Equipment Digital Disrupters - FEDD - conference was held last week in Miami. A great success, it brought together representatives from all of the Equipment and supplies vendor categories. #FEDDNation
Speakers expounded on the value and absolute necessity of video marketing for all facets of the business. Attendees were reminded again and again that people today don't want to be sold or marketed to, but rather engage with value-providing suppliers.
We learned some best practices from experts in the field, and made some pretty terrific contacts (and friends) in the process! Video is on the rise especially in B2B commerce.
If you are not exploring social media for business engagement you are doing yourself, your company, and your customers (and prospective clients) a great disservice.
