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Marie's second video has been posted moments ago (it's brand new for 2020) and if you're only going to watch one of Marie's free training videos, this is it. (But please do yourself a favour and watch the entire series—even if you don't enroll in B-School, these videos offer valuable lessons on how to create a successful, modern and big-hearted business.)
Marie's explanation about marketing completely changed my perspective on how I should be communicating with my customers!
Modern marketing isn't overbearing or smarmy—nor is marketing something to be ashamed of. It is honest and authentic. Your business needs customers and, this was an a-ha moment for me—your customers need your business, too!
You'll learn how to make a profit while making a difference—how to inspire an immediate and natural action from the person you’re communicating with.
An integral aspect of B-School and Marie Forleo's method is that she shows you how to incorporate generosity into how you run your business. Although it wasn't something I could financially afford at first, B-School really consistently teaches you how to see beyond just your own bottom line and how you can benefit others.
Now, giving back is part of UPPERCASE. Through free subscriptions to those in need of a creative boost, to planting a tree for every new subscription or renewal (on track for 10,000 trees in 2020!), or donating 10% of proceeds from Little U to UNICEF (in 2019, we helped over 600 children)—my business is able to support these things because not only did B-School teach me how to build a business with potential and profit, it showed me how to do it in a way that is authentic, generous and able to give back. ♥️
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