Financial Services
Patreon is now giving out loans
In the bid to become a more sustainable company, Patreon, a platform for creators to earn monetary support from fans is now providing cash advance to its creators.
Customers get credit lines normally
Normally, companies give credit lines to their customers to enable them to make more purchases, especially when they are making bulk purchases or they’ve been longtime faithful customers. This builds a greater bond between the buyer and seller. But this case takes it a step further.
What’s different about this?
Here, Patreon is usually a middleman connecting creators to their supporters. It makes its money by taking a cut from the money creators earn. However, by offering microloans it’s creating an additional stream of income: Creators get money immediately in exchange for some of their future earnings plus a small premium.
This sounds Familiar
Yes, it does, Companies issuing microloans has become a trend in different sectors.
E-Commerce: Shopify the Canadian e-commerce platform rolled out its version (Shopify Capital) of the service in 2016.
Ride-Hailing: In 2018, Uber launched Uber Care to provide easy access to microloans, life insurance, family health for thousands of drivers.
Payments: Stripe, the online payments processing giant, last September launched its own “flexible financing” service for businesses using its platform, called Stripe Capital.
But Isn’t this what Banks do already?
Yes, you’re right. But there’s something about banks that people can’t seem to shake off. A survey by the World Economic Forum found that just 28 per cent of the millennial and Gen Z generations trust their banks to be fair and honest.
Big Picture: It appears any company with financial history of customers can become a financial service company in its own rights. Even with the influx of new fintech companies, more companies would keep adding financial services to their product line for the very first time.
In the end, as per The Verge, Every business is different, but they all have the same blood: money.
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