It can be a very difficult holiday for many, especially the recently bereaved, so it's really important to think a bit before sending out a campaign for Mother's Day.

Just because you're sending an email doesn't mean you shouldn't take a moment and be human - would you want to be promoted to after a recent or major loss?

Superdrug have done a great job on this and it's gained them some amazing praise and feedback on social media for being thoughtful.

It's just a simple email about whether you want to get their emails (click the image to see a readable version) - that has a one click "I don't want to receive Mother's Day emails".

17th March is the international day of drinking lots of Guinness. American companies go absolutely nuts for it and next week I'll share some great examples.

 

Every week, I'll choose an email I've received to talk about, for better or worse.

This week it comes from Jess and fellow Send Better Emails subscriber from Hedira.

The "awesome plant app" helps you keep track of your jungle of plants - my wife desperately needs to download it, we need a rota for caring for all the plants in our house!

The newsletter is punchy, but gets the point across with three main features with alternating picture alignments.

Its main CTA is to submit funny celeb comparisons to plants - some like the spider plant to Sideshow Bob. It's entertaining, light-hearted and the comparison to Ed Sheeran was comical.

VERDICT: A great fun and light newsletter that will engage its core app user base