COVID’s Metamorphoses: How Coronavirus is Changing the Ad Industry

Adweek reported that US linear and digital revenue had been projected to grow by about 6.6% this year, totalling $238 billion according to MAGNA’s global ad forecast. Now, though? Here's what we should expect in the coming months:

Finding Yourself Amidst Current Search Marketing Trends

Search Engine Marketing (SEM) trends move fast, and new tools and strategies are emerging. Allow us to give your thumb a break for a few minutes. As of 2020, here’s what’s gaining traction in SEM.

OTT Programmatic Advertising Virtues & Woes

Turning to Netflix, Hulu, Amazon or other OTT services has been a successful “top of the funnel” strategy for many. However, while it has plenty of benefits, it also has some challenges we should all be aware of. Take a look:

Overcoming the Other Madness of March

The Ward Group had conducted polling among our team members and selected NCAA Men’s Division I teams we believed would make it all the way to the Final Four during the infamous March Madness. Cancel, pivot and go directly to sheltering-in-place. Yes, it’s Madness in March, for sure. From the 350 possible teams, representing 32 conferences, we narrowed the list to 15 teams with at least one vote. Our Final Four would have been Kansas vs Duke and Gonzaga vs Baylor, according to the tally.

UUndeterred, our “distributed workforce” is now balancing meaningful client engagement work with “other” time at our home offices. It sounded like a good opportunity for another polling of the team, and the results are here:

“How are you overcoming the Madness of March?”

• Praying
• Reading
• Stretching
• Pilates on Sworkit
• Walking the Dog
• Home School Disaster
• Laundry
• Unpacking Moving Boxes

Let us know how you are doing!