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We live in an age of brands. While reputations have always mattered, brands of today are like reputations on steroids. From the Vatican to the corner store, everyone is struggling to convey a message about who and what they represent. The way social media intertwines and often saturates our daily lives has made personal branding not just a tool for professionals but a necessity. In fact, branding is so pervasive that its no longer a question of choice.  You can brand yourself or be branded.

The importance of brand for older workers is particularly critical because too often the brands assigned to us are at best uninspiring and at worse destructive. If you're not sure about branding, take a look at the following article, Personal Branding After 50, where we explore some of the challenges and offer a few tips.

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DEBRA IN THE NEWS
In February Debra was featured in the Ottawa Citizen.  If you did not catch her piece, please find it below.

Ottawa Citizen: Just whose 'diversity' are we talking about?
When you treat this concept as a box of chocolates, in which you get to choose your favourite flavours, it’s easy to perpetuate exclusion and feel proud while you do it.
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If you read Debra’s article about branding after the age of 50, you will have some insight into the many challenges I encountered when starting up Top Sixty. Barely three months had passed before I realized that I had no desire to sell myself nor my ideas on social media. In fact, I had such an aversion to it, I almost sunk my mission before I started.

Platinum Pivot Career Transformation Workshop
Helen will be one of the featured presenters at this Toronto event. This workshop is for you if:

BONUS 
Professional Business Head Shot by Mike Day, The Art of Business Photography
Cost: $175 - April 25, 2020
LEARN MORE HERE

International Women's Week
Invest Ottawa is celebrating International Women's Week with a series of events.  Check them out here. The launch event, which is sold out, will be featuring our very own Helen Hirsh Spence. The event will feature a celebration of the incredible new book published by Janice McDonald which features Helen and more than 100 womxn leaders – Fearless: Girls With Dreams, Women With Vision.

Bookkeeping essentials: Setting up and maintaining your business books – BDO Seminar Series
Does the daunting task of keeping your books keep you from sleeping? Do you often wonder if your bookkeeping is up to date or accurate?

Join BDO on Wednesday, March 4th to learn the subtleties and importance of bookkeeping. By doing so, you’ll be able to focus your attention on your core business offerings, rather than spending unwarranted time on your business’ financial information. FREE - March 4, 2020
LEARN MORE HERE

Preparing Income Tax Returns for Sole Proprietors
Preparing an income tax return is a must for any business, regardless of the business structure. This workshop will cover the basics of preparing a tax return for the sole proprietor.   This course will be of interest to the unincorporated business owner as well as professionals belonging to a partnership.  During this interactive 3-hour workshop, we will:

FREE - March 10, 2020
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Ottawa Nostalgia & Collectible Show
The Spring version of this highly anticipated biannual show, will run on March 15th 2020. Many similar shows operate in Southern Ontario but the Ottawa Nostalgia & Collectible Show is the only major show of its kind in Eastern Ontario. More than 60 top dealers exhibit on over 120 tables packed with interesting, hard to find memorabilia.  $7 for adults. Children under 12 are free as is the paring - March 15, 2020
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Yo, Is This Ageist?
Have you ever wondered if something was ageist? This site invites readers to share and ask whether something they saw, heard was ageist. Sometimes annoying and often funny perspectives on ageing.
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Are You Ageing Well?
Most of us think we know what ageing looks and feels like. It announces itself with wrinkled skin and gray, thinning hair. It blurs vision, makes joints creaky, and if not rigorously countered, causes things to sag.

But scientists are cataloging far subtler signs of biological ageing, evident long before hair is lost and skin starts to crinkle.
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The 100-year-old Life: How to Prolong A Healthy Mind
As concerns about dementia grow, more research is investigating how we can keep our brains fit and sharp.

EXPLORE HERE