When retail design goes wrong.

ARE ALL DESIGNERS APPROPRIATE FOR YOUR STORE DESIGN?

In short....Definitely NOT!

In doing my research I came across this article which explains everything perfectly...so I hope you don't mind me sending you to this article. Just click on the link below.

HOW TO PICK THE BEST RETAIL DESIGNER

Now let's look at just a couple images to prove the points
from the article.

Why anyone thought that hanging clothing from the ceiling was a good idea, I'll never know. The thought behind it apparently was that you could then see through to the back of the store. You can only imagine how many garments they sold from that upper rack! This is the type of error that retail designers with merchandising experience and knowledge would never make!

Isn't this so much better? You can still see through to the back of the store. All garments are 'touchable' and there are great sight lines.

It is rare to have a Retail Designer with extensive Professional Merchandising experience. That's what you get when I'm your Designer! 'Expert knowledge of how customers interact in a shopping environment with the goal of selling products and at the same time creating a personal brand statement for the client..'

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