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Igniting Sales Strategy That Fuels
Brand Passion and Accelerates Growth
Education Event
April 23, 2020, 5:30-7:30 PM
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Building strong, sustainable brands today is inextricably linked with choices about where and how to sell. Join us for a free online Zoom webinar to understand how leading edge brands build insight on their consumer journey and then position their products to generate brand passion. These brands understand that where you sell can become a source of advantage and a marketing strategy to drive growth across the entire demand landscape. Learn more.
Learn from the Experts:
Jill Brant – Managing Partner, Seurat Group
Peter J. Burns – President/CEO, ONE Brands
Betsy Gillette – Co-Founder & CEO, Synergy Sales Consulting Group
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 Events From Across Naturally Network
You are invited to register and attend free informative online events from our affiliates across Naturally Network!
Naturally Chicago
April 9 - Food Safety, Operations and the Supply Chain
April 23 - Time to Elevate the Conversation with Brand Positioning and Marketing
Learn More
Naturally Austin
April 7 - Commercial Insurance and Risk Management
April 9 - Distributor Deductions: How to Handle Deductions without Pulling Your Hair Out
April 16 - Polishing Your Pitch
Learn More
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Submit an Internship with Leeds School of Business
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 Looking to hire an intern in 2020? Submit an internship through the Leeds School of Business at CU Boulder to find a mission-driven intern who can bring fresh perspectives and skills to your organization. Learn more about the internship program here. Need help planning an internship? Check out Leeds' presentation, "How to Provide a Great Internship" here.
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TIG Talk Episode #2
April 3, 2020, 1:00 PM MDT
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 You're invited to hear directly from Elliot Begoun (TIG), Evan Faber (Moxie Sozo), and Chuck Cotter (Holland & Hart) as they discuss and take audience questions on funding strategies, cash management, e-commerce, and keeping your brand relevant and top-of-mind. They will also discuss key marketing strategies to help in these uncertain times.
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Virtual Packaging Workshop
April 8, 2020, 11:00 AM - 12:00 PM MDT
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 Does your brand's product packaging connect with consumers in the 7 seconds or less it takes to make buying decisions?
Get strategic tips on optimizing your branding, packaging and certifications from the packaging design experts at the GRO Agency and certification specialists at NSF International and Quality Assurance International (QAI).
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Women Leading Regeneration Summit
April 28, 2020
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 The Women Leading Regeneration Summit is At the Epicenter’s celebration of the spirit and power of women leading. As women in business, academia, agriculture, and civic service, attendees gather to discuss the regeneration of our ailing planet and society. This group will also discuss how to enrich business performance while building impact beyond the bottom line. If bringing your values into the workplace and improving the positive impact of your brand or service is important to you, please join the Women Leading Regeneration Summit.
This gathering will now be a Face to Face Online event.
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Beyond Conservation: How Water Policy, Footprinting, and Handprinting Catalyze Water Stewardship
April 29, 2020, 11:00 AM MDT
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 SFTA invites you to attend its April Knowledge Network webinar for an in-depth look at water stewardship. Speakers from Bonneville Environmental Foundation, Biohabitats and General Mills will discuss how water stewardship goes beyond conservation and will break open a toolbox of measurement, strategic policy, and best practices (i.e., Water Restoration Credits) to help catalyze companies on the path to not only conserve, but restore critical freshwater supplies.
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Food & Fund Drive with Community Food Share
May 1-3, 2020
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 Help stock the shelves of 40 local food pantries and meal programs during Community Food Share's 32nd annual Hunger Hurts the Whole Community Fund and Food Drive. In celebration of the event’s 32nd year, Community Food Share is raising funds and food to provide 32,000 meals through their own programs and partners. Please donate during this give-back event.
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Hirshberg Entrepreneurship Institute
May 7-8, 2020
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 The Hirshberg Entrepreneurship Institute was conceived by Gary Hirshberg in 1998 based on his experience leading Stonyfield Farm from its start as a 7-cow operation in 1983 to its current nearly $400MM annual sales. By offering a highly interactive, intimate venue for networking, storytelling and problem-solving, the Institute offers a safe, stimulating environment for hundreds of for-profit and not-for-profit entrepreneurs to learn about financing, marketing, organizational challenges, finding personal balance, managing change, and the many other areas that are fundamental to growing an enterprise.
The Hirshberg Entrepreneurship Institute (HEI) is pleased to announce the May 7-8 Institute will now be hosted completely online, at a substantially decreased cost of $150 per attendee. Details will be available soon on a revised program and registration page. HEI also announces the free HEI Tales From the Trenches Webinar Series running each Tuesday and Thursday, March 31 – April 30. Register here for the Webinar Series.
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Please Help City of Boulder Assess COVID-19 Business Impacts by April 10
Boulder-based Cusa Tea announces a major category expansion with the launch of Cusa Coffee. Made with the same cold-brew, evaporative dehydration technology as their tea products, Cusa Coffee is bringing cold-brew into the instant category. Seven instant packets come in every box and each makes an 8-ounce cup of coffee in under 3 seconds. Cusa Coffee is launching Light Roast, Medium Roast and Dark Roast this month, followed by more flavors to come this summer.
PROVA now offers pure ground vanilla beans for a wide range of food and beverage applications. Ground vanilla beans are considered a food ingredient, not a flavor, making them ideal for front-of-pack and clean label messaging. They add both a visual appeal and a premium vanilla taste to products including dairy, confectionery, baked goods and beverages. PROVA has also launched a new range of chestnut extracts and flavors in both organic certified and conventional varieties, appropriate for a wide range of food and beverage applications.
Boulder-based Purely Elizabeth is getting back into the pancake category for the first time since the company’s inception with the launch of three new pancake mixes: Ancient Grain Pancake Mix, Grain-Free Pancake Mix and Grain-Free Protein Pancake Mix with Collagen. The mixes are available for purchase on the company’s website with a national rollout planned soon.
Boulder-based Akamai has completed their Oral Care System, packed with powerful ingredients to improve oral health and support a user's immune system. The company prides itself for creating products that are less wasteful than standard oral care products. Akami's floss comes in refillable packs, their Bamboo Toothbrushes are biodegradable and their newly launched Mineral Toothpaste Powder is refillable.
Boulder-based Amari launched its first product, Mountain Sports. The water-soluble powder combines ashwagandha, turmeric and CBD with rhodiola to help individuals unwind and reduce aches and pains. The company's mission is to formulate products that help their community "Play Longer and Recover Faster."
Survey.com, a new Platinum Sponsor of Naturally Boulder's work, partners with brands to help them win at the shelf. Their goal is to empower brands with data and technology to offer targeted solutions to their specific retail challenges. The Survey.com platform prescribes data-driven sales and execution strategies, at the store level, that result in increased sales, execution optimization and overall brand awareness. To support the Naturally Boulder community, Survey.com is offering to visit 100 stores at no charge to capture on-shelf data and compliance, and identify any issues with your products. Click below to participate, then complete the form and Survey.com will deliver in-market learning about your store shelf conditions.
Boulder-based The a2 Milk Company reported substantial gains in revenue and earnings, with strong performances in key product segments of infant nutrition and liquid milk, across core markets with a total revenue increase of 31.6%. U.S. revenue more than doubled compared to the prior corresponding period. Distribution grew from 13,100 stores to 17,500 stores at the end of June 2019. The company also announced a licensing agreement with Agrifoods Cooperative to enable the expansion of a2 Milk into Canada.
Kate’s Real Food, producers of wholesome, all-natural energy bars made from organic ingredients, is now available at Whole Foods Market Rocky Mountain Region retail stores. Kate’s Real Food makes energy food products with real ingredients and no artificial sweeteners. From the Dark Chocolate Cherry & Almond Handle Bar, to the Peanut Butter Hemp & Flax Stash Bar, each is USDA certified organic, gluten free, non-GMO, and sweetened with organic honey.
Local natural and organic products entrepreneur Michael Joseph recently launched Scratch Kitchen with partner Jake Malanoski. The two aim to reinvent the restaurant concept by offering only takeout and delivery. Scratch incorporates whole, clean-label ingredients to prepare favorite restaurant foods made from scratch. All items are currently available on demand. Receive a $10 credit for orders placed before April 11 by using the code NATURALLYBOULDER.
Boulder-based Simple Startup is donating 400 seats to their 1-week Cash Management course. It is their effort to support the startup and small business community to not only survive, but potentially thrive during this pandemic. The company is also accepting cash donations for the program, all of which will be gifted to No Kid Hungry and Meals on Wheels.
Naturally Boulder said farewell to its Communications and Events Coordinator of 18 months, Susan Morrell, as she begins a new chapter at Boulder-based Emergy Foods. Morrell expressed gratitude for her time on staff and reported her excitement for her new role at Emergy Foods as well as her shift to becoming Naturally Boulder's best trained volunteer.
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