This week, the ADA North East retail team is continuing its work with retailers to keep shelves stocked – physically going into stores and loading milk, cheese and yogurt into store cases. Store managers are appreciative of the help, as it means their staff is freed up for other work, so more customers can buy milk and other necessary items. Week-to-date, we’ve stocked more than 27,000 units of dairy products at grocery chains such as Giant Landover, Giant Carlisle, Tops, Wegmans and Acme. 

Our social media post featuring our retail staff has received more than 10,000 impressions and has been shared more than 35 times!

Our Virtual Dairy Farm Tours continue to be an educational resource for families. As of now, the tours have been viewed more than 90,000 times!

We’ve confirmed several media interviews with farmers that included information on how it’s almost “business as usual” on the farm. Additionally, we distributed a news release detailing how to freeze milk so that consumers don’t have to give up the goodness of their favorite milk just because its perishable. That information received more than 393,000 impressions.

Join ADA North East’s Beth Meyer, Director of Consumer Confidence, to learn how to share your dairy farm stories online amid the Coronavirus situation. 

• What: Social Media Management and Preparedness Webinar
• When: Wednesday, March 25, from 7-8 p.m. 
• Who: Dairy farmers and dairy advocates