Important email to members re organisational name change

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SEEKING YOUR FEEDBACK ON A NAME CHANGE
Please read then take our 1 minute survey.

Is there a problem with the current name?

The committee has been considering a name change for some time. The current name is not seen to accurately reflect the organisation's identity or purpose as the organisation does not operate as an institute. People are confused about our activities, role, mission and difference to Bike SA. Despite 40 years of effort the majority of Adelaide bike riders still don’t know we exist. We have to grow our membership (people power!) but in 2020 The Bicycle Institute of SA is very hard to market. As is advocacy - hence the more broadly appealing name suggestion.

Has the name changed before?

Yes, in 1991 the Cyclist Protection Association was renamed the Bicycle Institute of SA (that’s us!) to match other interstate cycling associations. At the time Bicycle QLD, Bicycle NSW and Bicycle Victoria (now the Bicycle Network) all had institute included in their name. All have since updated.

What is being proposed?

After a thorough process including asking you for ideas, speaking with life members and younger riders and taking some suggestions to our AGM this year, the committee is proposing The Bicycle Institute of SA change its name to I Bike Adelaide. Our aim is to achieve:

Better brand recognition
Better alignment with who we are
Growth in membership including riders of all ages (5000+)
Reduced confusion with Bike SA
An easy to say, easy to remember, individual name.

Draft logo. Font, bike and colours TBC

Possible merchandise/branding

Our pitch: I Bike Adelaide is a pedal powered collective.
Do you bike Adelaide? Join the tribe.

As a grassroots network of people who bike in the Greater Adelaide area we aim to:

Bring riders together as a strong collective voice

Inform and engage with decision makers

Campaign for better bike infrastructure and better attitudes

Build community support for transport change

Collaborate with local Bicycle User Groups (BUGs)

Celebrate the fun that is riding in Adelaide!

We are: Participatory, Engaging, Political, Cutting edge, Open, Collaborative, Evidence based, Fun, Inclusive and Creative!!!

I BIKE ADELAIDE

SUPPORTS YOUR SEXY

LEGS!

Will membership change?
No. Membership will remain free. Our members will naturally fall into two categories. Each is important:

Active members working to achieve our goals – cheers for helping out.
Supporting members – you ride and that’s awesome.

Are there any possible issues?

The name I Bike Adelaide does neglect the broader South Australian association. However, this reflects the reality of BISA’s existing activity which has predominately focused on the Greater Adelaide region. Our intention is to continue our work in the Greater Adelaide area, including working with BUGs in regions such as Mount Barker and the Fleurieu Peninsula. Also, if asked for advice from riders in rural areas we would be happy to assist and our advocacy will continue for state policies to support active transport and cycle tourism routes.

What do you think?
Please take our quick 1 minute survey to share your thoughts with us. 😊

Email katie@bisa.asn.au with any questions or call 0416294134 for a chat. There has been a lot of thinking behind this choice which we are happy to share with you if you have reservations.

Click here to take our survey

Join the Bicycle Institute.

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