Are you working from home now?

While you are working from home, there are some strategies you should look at updating like your Marketing Strategy. With everyone working from home, no face to face meetings, conferences, stores, shops and offices closing etc. We will all have to change how we market our businesses. Give some attention to your marketing strategy and how you are going to reach your audience. Look at your Content Strategy and see if you can provide helpful or additional services that would support your audience and their new circumstances.

If you or anyone you know needs assistance with their marketing or content strategies, we can help you adjust them. If you have questions or concerns about marketing your business online, please don't hesitate to reach out, together we can support each other as business owners, independent contractors, entrepreneurs and weather the storm.

If you need advice on how to get set up remotely and tools you can use, we would be happy to help in any way we can. Email or call us 1-888-318-4959, and we can help you with your set up, provide names of programs and more. Remember, this too shall pass.

IMAGES SPEAK LOUDER THAN WORDS

In an age where social media marketing is now a necessity for businesses, it is crucial to remember that the human brain can process images 60,000 times faster than the written word (according to marketing industry influencer Krista Neher).

90% of the information processed by the brain is visual.

80% of people remember what they see, compared to ten percent what they hear and 20 percent of what they read.

Humans are visual creatures. We learn a lot through what we see. When what we see and what we expect or read does not match, then there is a disconnect. We feel that the poster has been disingenuous. On platforms like Instagram, where images are king and content second, your picture must match your message.

“The key to high-quality communication is trust, and it’s hard to trust somebody that you don’t know.” – Ben Horowitz