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The shifting of tangible cultural currency |
Pre-Coronavirus, conspicuous consumption took the form of fashion, jewelry, watches, hand bags, and the like. What will look like after the dust settles? Probably a bit of the same but we’ve been curious how much weight will shift into stuff like cookware, furniture, and other interior design-based objects. With fashion-related items (think Gucci, Rolex, Nike), there was a common language that made it easy for somebody to quickly assess the cultural currency of something. We can’t say the same level of brand awareness exists for brands inside the home.
The argument might be that maybe we don’t care as much about fashion in general, but as long as insecurities exist, signaling cultural currency won’t go away any time soon.
- Eugene
P.S. Our Patreon launched a few days ago and we’ve successfully migrated our community over to Discord. As a reminder, as of Monday, April 27th, we’ll be switching the frequency to the Briefing for non-patrons.
If you’d like to hear more and support the ongoing creation of MAEKAN, head over to our Patreon page. |
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The Bulletin
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Listen and see the latest from MAEKAN and the community.
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Making It Up 121: Signaling as a service and the new MAEKAN membership strategy
Eugene and Charis talk about how our unconscious motives result in behaving in ways that revolve around signaling messages, distribution, and amplification. They also discuss the new MAEKAN membership strategy.
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For Your A-10-Tion |
what you should know this week |
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