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Responding to COVID-19
A publication of the Nebraska Beef Council for its industry stakeholders.

Ramping Up Beef Promotion & Education

The Nebraska Beef Council wants to share how we are connecting with consumers and helping them deal with cooking at home, buying and storing beef and other topics. Although these are activities we do on a daily basis, we are ramping up some specific topics that are timely due to the COVID-19 situation. So below are some examples of social media posts that we have shared out over the last week. We will continue these efforts and will be nimble based on the consumer needs. In addition, we are sharing what NCBA, a contractor to the Beef Checkoff, is doing on the national level. Thank you for your support during these difficult times – it is our commitment to you that we will continue all efforts to strengthen beef demand in the global marketplace.

Beef Quick Tips are being distributed via social media platforms including Facebook and Instagram to help consumers utilize the beef products they are stocking in their refrigerators and freezers. Digital platforms allow for quick message distribution giving us access to over 30,000 Nebraska consumers in just one weekend.

With so much beef product being purchased for at-home use, food safety information is also being distributed to ensure proper handling & storage.

Beef. It’s What’s for Dinner. Helps Consumers Prepare Beef At Home

The Global Marketing and Research team at the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, along with State Beef Councils across the country, are leveraging their extensive library of content, including advertisements, recipes, cooking videos and educational materials about beef nutrition to help consumers while they are home during the pandemic.

“We know consumers are seeking preparation and recipe tips for cooking beef at home,” said Alisa Harrison, senior vice president of Global Marketing and Research at NCBA. “The good news is that BeefItsWhatsforDinner.com and our partners with the Federation of State Beef Councils have great recipe ideas, resources and cooking tips that can help consumers as they transition to eating at home more.”

"Cooking meals at home doesn’t have to be stressful. Create endless flavor possibilities in a matter of minutes."

These same recipes and resources are also being provided to food influencers, supply chain partners and the news media to support their efforts to educate consumers about food preparation and healthy eating. Additionally, NCBA, is keeping in close contact with supply chain partners to provide support as they adjust to the current consumer and business environments.

Recipe Collections – While Beef. It’s What’s For Dinner. has many recipe collections, current efforts are focused on sharing recipes that are easy, simple, affordable and kid friendly.
Cooking Lessons – These lessons provide step-by-step instructions and tips for a dozen different cooking methods, from grilling to pressure cooking, these cooking lessons are a great resource for all levels of home chefs.
Beef Safety Information – From beef handling and storage information to preparation guidelines and additional tips, the Beef Checkoff is providing consumers with the information they need for a safe eating experience.

Beef preparation and recipes tips that are being provided to consumers through Checkoff-funded content include:

This update is designed to inform Nebraska's producer leaders about Beef Checkoff activities in our state. Please forward or share this information with your neighbors at local meetings, auctions or the coffee shop!

NBC Board of Directors
Ivan Rush - Scottsbluff
Rosemary Vinton-Anderson - Whitman
Doug Temme - Wayne
Jim Ramm - Atkinson
George Cooksley - Anselmo
Michele Cutler - Elsie
Buck Wehrbein - Waterloo
Gregg Wiedel - Hebron
Jeff Rudolph - Gothenburg

NBC Staff
Ann Marie Bosshamer - Executive Director
Adam Wegner - Director of Marketing
Mitch Rippe - Director of Nutrition & Education
Doug Straight - Director of Industry Relations
Linda Barton - Office Manager

Pam Esslinger - Administrative Assistant

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Ramping Up Beef Promotion & Education

Beef. It’s What’s for Dinner. Helps Consumers Prepare Beef At Home

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