SPOTLIGHT
In Detroit, as will be the case in other communities across the country, coronavirus is adding pressure to an already taxed social safety net. Many Detroiters don't have access to remote work, extra cash or even basic utilities. We needed to find a way to quickly assess how their information needs have changed and what info we could get to those disconnected from a local news source during the coronavirus pandemic.
THE PROBLEM
Because at least half of Detroiters do not use the internet at home we used a text message-based survey to assess info needs on March 17th. We asked people to text the word "corona" to our shortcode to take our survey and paid them for participating. There were only 7 questions, like the following: "Think about the week ahead. What info do you need that you don't have now? What do you need to meet your challenges? Share as many details as you'd like."
We also asked if there were rumors we could fact check for people, and even if anything was bringing them hope during this difficult time.
THE RESULTS
We heard back from more than 70 Detroiters in a matter of hours. "I work in fast food I have a toddler at home but I'm scared to go to work in fear of bringing it home. The cashier takes money that carries tons of germs," said one. Others asked if industrial workers are essential if it was true a curfew would be imposed, and of course, if they should take Advil or not. There were also tips from health care workers and pharmacists.
THE PRODUCT
We used those insights along with our own reporting to put together a text message-based news service. Beginning tomorrow any Detroiter will be able to access, for free, info that answers common questions around food pantries, jobs, money, debt, health, safety, kids, schools and housing.
This isn't a brochure. We've reported out the info we are sharing and asking users to tell us when services and promises fall short. For example, after info about how to avoid utility shut off our message reads, "If you have another debt you can't pay but payment is still being demanded, tell us about it here. We will follow up with you within 48 hours."
With the help of our collaborators across Detroit news organizations, we will be able to follow up with everyone, answer their questions and discover which important stories are not yet being reported.
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