Turn your website into a virtual cellar door – and reap the benefits
The challenges for the wine sector brought on by the coronavirus COVID-19 pandemic are an opportunity to re-think and re-invigorate online customer engagement practices, says Flinders University Wine Business Professor Roberta Crouch.
‘Over the next few months, people are going to be spending a LOT of time on the internet’, said Roberta. ‘If this quiet time is used wisely by brands and regions, attachments and relationships can be built that will remain long after things get back to normal.’
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Free webinar: Real wine in the virtual world – 7 April 2020
Wine Communicators of Australia is hosting a webinar on 7 April, supported by Wine Australia, with Professor Roberta Crouch that will provide important information about the benefits of building an online community to sell wine and build (or help to rebuild) your brand.
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Smoke taint toolkit expanded with new research and resources
A multi-faceted, multi-agency project has confirmed that blending or dilution with unaffected wine can be an effective remedy for smoke-affected wine.
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Stink bug an economic conundrum for young scientist
With its pretty marbled back and delicate herbal scent, the brown marmorated stink bug (Halyomorpha halys) doesn’t look particularly fearsome. However, this little bug – measuring just 1.7 cm long at full adult size – could be a menace for the wine sector.
Hamish McKirdy, winner of the Wine Australia-sponsored Science and Innovation Award 2020, will use economic modelling to determine if the costs involved in preventing an outbreak outweighs the risk of a brown marmorated stink bug invasion for the Australian wine sector.
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‘Drape and protect’ one answer to climate extremes?
Could the extended use of single row drape nets in the vineyard limit fruit exposure to the damaging effects of climate extremes?
According to a demonstration trial recently conducted by the Greater NSW and ACT Regional Program, the answer could well be ‘yes’.
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Wine Australia’s response to COVID-19 and helpful resources for wineries
Like all of us, Wine Australia is operating in a very dynamic environment with regard to COVID-19.
Above all, we are primarily concerned with the health and wellbeing of our employees and people in the grape and wine sector. Our decisions are guided by the advice of the Departments of Health and Foreign Affairs and Trade, and we are seeking to play our part in controlling the spread of COVID-19.
We understand that this is a very challenging time. Please be assured that we will be doing everything we can in the coming months to ensure that we can support the sector wherever possible.
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Disinfecting wineries against COVID-19
The Australian Wine Research Institute and Australian Grape and Wine have produced guides to sanitation and disinfection of wineries against the novel coronavirus COVID-19. Please follow the links below to find out more.
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Free wine business webinars
Running your wine business right now is probably as challenging as it has ever been. To help bring information and advice directly to you, following are details of three free webinars.
Managing a wine business in a crisis
With Peter McAtamney of Wine Business Solutions. Organised by New Zealand Winegrowers, read more about Peter here.
Time: Tuesday 7 April at 11 am SA (11.30 am NSW, ACT, VIC, TAS; 10.30 am QLD; 8.30 am WA).
Register for the webinar here.
Real wine in the virtual world
With Professor Roberta Crouch from Flinders University. Hosted by Wine Communicators of Australia, this webinar outlines how to build an online community to sell wine and build your brand. Read more in our story above or here.
Time: Tuesday 7 April at 12.30 pm SA (1.00 pm NSW, ACT, VIC, TAS; 12.00 pm QLD; 10 am WA).
Register for the webinar here.
Crisis, recovery and preparing for the new ‘reality’
With Chris Savage of the Savage Company.
Time: Thursday 16 April at 12.00 pm SA (12.30 pm NSW, ACT, VIC, TAS; 11.30 am QLD; 9.30 am WA).
Save the date. Registration details to follow.
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