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Investors running for the exits based on the CAPE ratio are ignoring other positive market signals
Investors running for the exits based on the CAPE ratio are ignoring other positive market signals

   
 
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Virtial on-line meeting

Virtual on-line meeting

Turning your investor roadshow into virtual events. Reach investors the way they want.

When our whole way of business has been turned upside-down, and society is shut down for personal meetings, business continues to function. Companies are still operating, stocks and shares are still being traded and the stock exchanges are still open. Investors may be thinking more carefully but they are still looking for new investment opportunities. And they are still doing business, bu this time it’s online and it’s virtual. And, besides the obvious interest in medtech and healthcare, any business that is building communications, entertainment and media platforms or remote employee engagement solutions could be in a position to propel itself forward.

Investing from homeInvest from your home1

Investors are awake, not asleep

About ten issues are now in progress in Sweden as this newsletter is distributed and everyone is now using digital outreach and solutions with virtual meetings, including those with investors, streamed over the Internet.  We are also seeing the development of online pitch events, with invited investors and participants, having founders and management teams pitching their business "into your home."

In Sweden and the U.K everybody is pretty much now willing and able to attend virtual meetings with companies pitching to raise equity and debt capital. And every business and financial journal is now sending daily email newsletters out to tens of thousands if not hundreds of thousands subscribers. Because everybody wants to now see how stocks are performing and how the markets develop throughout the day.

Most of these newsletter and financial platforms offer an issuing company a so-called "stand-alone mailing". This means that the site sends out a special mailing to its registered customers in the form of an advertorial.Business magazines and the daily newspapers with business sections also offer advertorials similar to business material to promote the company and what it does.

The critical factor here though is to create keen interest for a company’s business and its model, marketing the brand to attract investors so they learn more about the company and act to subscribe to a new share issue. Companies wanting meet potential investors would previously have done a “roadshow” – organised meetings at various locations, whether they be in Sweden, the U.K. or wherever. These meetings are generally attended by between 50-250 potential investors and each company pitching might have anywhere between 5 to 30 minutes to pitch their business and answer questions. Some of these events would also allow and include specific pre-qualified match-making and “meet the investor” sessions. Investors are usually hand-picked and specifically invited for their relevance to the businesses pitching, although more general events may have a broad cross-section of investors attending. One thing to note though, is that larger investors generally prefer private one-on-one meetings, and especially larger institutional VCs and PE firms will want to triage their deal-flow before meeting a business and the founders.

Given where we now find ourselves in how we do business it makes perfect sense to respond to investor needs and put everything for these meetings and roadshows in to virtual meetings and seminars. Research for C2 Capital clearly shows that investors are just as comfortable today using digital comms. platforms to replace the traditional face-to-face meeting. They do require a little more preparation and direct marketing for investors to want to connect to “Live Meetings”, but the value they get including the time for Q&A over a “live” chat is just as great. With C2 Capital we also provide an experienced moderator who can ask the right questions that investors want to know, and help to facilitate the discussion around the investment opportunity. Each meeting is recorded so investors can also revisit the event.

At C2 Capital we have an experienced team for running virtual roadshows and Seminars. For over 20 years, C2 Capital have been conducting actual IRL  roadshows, producing newsletters and information flow for investors, acted as IR managers for clients and developed a highly sought-after set of moderator skills and expertise. For example the Nordic stock exchange requires companies to be listed, and that they introduce themselves to the market with at least two roadshow events, providing valuable information on the company to potential investors. This is so the market can become acquainted with the company, its services and products, and to get a true understanding of who the management of the company is and how they are going to grow the business.

Last year we had a CEO of a foreign company listed on Nasdaq speak openly about the differences  on how to promote a company between Sweden and the rest of Europe. They not only send out multiple IR press releases, but in Sweden investors also place a greater demand on information and on meeting the management of the company. Probably the Swedish investors.

Online widening of share ownership
The Nordic stock exchanges require a minimum of 300 shareholders and  that each investor holds shares of not less than €500. However, for the company to achieve decent trading volumes, the company needs at least 1,000 shareholders who are interested in trading the shares. C2 Capital clients in Sweden have over 1,000 registered interested investors, and to whom the principal owner can donate a few shares in the register. This creates a  quick and inexpensive way to help widen share ownership. These new shareholders will then start to receive the IR press releases and are invited to attend digital roadshows. They also get a good offer to buy shares in addition to the ones they already have, so the company finally meets the requirements set by the marketplace for at least 300 investors holding shares for at least €500.

Attend our upcoming seminar
C2 Capital is running a number of virtual roadshows for clients to find, discover and “meet” investors that are interested in their business. Hosting one of these virtual events is a highly cost-effective way to get in front of your target audience. They allow you to “meet” attendees on their terms, either live whever they happen to be or on-demand, and take up less time and fewer resources than an in-person event may need.

It’s also worth remembering that in-person events are restricted to prospects and customers that can physically attend. Hosting a virtual event means your audience can attend from wherever they live or work. Even if your event has a regional focus, you can expand your original audience significantly. Instead of only inviting investors that are within a certain radius of your roadshow, you can widen your targeting to include anyone who could be interested, regardless of where they happen to be.

When it comes to organising, hosting, moderating, and most importantly – attracting potential investors – to your virtual investor roadshow or pitch event, C2 Capital delivers a full IR service to help you reach investors, raise your investment and fund the growth of your business.

Contact us today and tell us what your needs are.

contact us




ABOUT C2 CAPITAL

We support management teams on going public to attract investors and to attract better management.


At C2 Capital, we provide companies that have reached a certain stage of maturity the opportunity to go public at the leading European Small Cap market. We have successfully raised capital and listed numerous companies with our partners in Europe, and have a broad range of contacts with the financial markets. Through our unique position we will help raise capital for your company on the open market through our investor and road show programmes.

Brilliant ideas demand great execution. Our people have world-class professional backgrounds. We can facilitate smooth due diligence proceedings, coordinate contract construction and negotiate optimal terms. We take on only a select number of clients at a given time and devote senior-level attention to every deal.


Ready to get serious about pursuing your fundraising goals?
Call ‭+44 20 3608 0108‬ today, or schedule a time with a C2 Capital Advisor.

I'm ready

© 2020 • C2 CAPITAL MANAGEMENT Ltd.  |  Privacy Policy

1Swedish listed companies average market capitalization

2Exchanges/lists

Past performance is no guarantee of future results. Inherent in any investment is the potential for loss.

C2 Capital Investment Management Ltd. is an independent Advisory firm.

This material is being provided for informational purposes only and nothing herein constitutes investment, legal, accounting or tax advice, or a recommendation to buy, sell or hold a security. Do not act or rely upon the information and advice given in this publication without seeking the services of competent and professional legal, tax, or accounting counsel. Publication and distribution of this article is not intended to create, and the information contained herein does not constitute, an attorney-client relationship. No recommendation or advice is being given as to whether any investment or strategy is suitable for a particular investor. It should not be assumed that any investments in securities, companies, sectors or markets identified and described were or will be profitable. All information is current as of the date of herein and is subject to change without notice. Any views or opinions expressed may not reflect those of the firm as a whole.

Any projections, targets, or estimates in this report are forward looking statements and are based on the firm's research, analysis, and assumptions. Due to rapidly changing market conditions and the complexity of investment decisions, supplemental information and other sources may be required to make informed investment decisions based on your individual investment objectives and suitability specifications. All expressions of opinions are subject to change without notice.

Certain economic and market information contained herein has been obtained from published sources prepared by other parties. C2 Capital does not assume any responsibility for the accuracy or completeness of such information. Further, no third party has assumed responsibility for independently verifying the information contained herein and accordingly no such persons make any representations with respect to the accuracy, completeness or reasonableness of the information provided herein. Unless otherwise indicated, market analysis and conclusions are based upon opinions or assumptions that C2 Capital considers to be reasonable. Any investment inherently involves a high degree of risk, beyond any specific risks discussed herein.

C2 Capital Management Ltd.
Octagon Point, St Paul's
5 Cheapside
London EC2V 6AA

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Big Ben Venture Partners Ltd · Octagon Point, St Paul's · 5 Cheapside · London, London EC2V 6AA · United Kingdom