Google has been busy!
Some Google related updates and releases happening in the last week...
Not-to-be-missed SEO & Digital Marketing Guides, Resources & Functionalities from last week
From technical, to content, links or rankings, here you have some top SEO and digital marketing awesomeness published in the last week...
- UK judge gives Google a choice: Either let SEO expert (Philipp Klöckner) read your ranking algos or withdraw High Court evidence
"Google must either show its "crown jewels" to a man it described to the High Court as a search engine optimisation expert – or give up parts of its defence in a long-running competition lawsuit, the High Court has ruled."
That SEO is Philipp Klöckner, a highly experienced SEO consultant from Germany -who's one of the best SEOs I know-. You might want to follow Philipp in Twitter now to keep updated from the potentially exciting developments to come :)
- How to get press coverage right now by James Brockbank
It's a difficult time to get any press coverage and build links, but is possible... in this Twitter thread, James shares with us how is he doing it.
- SEO A/B Testing With Google Tag Manager by Evan Hall
SEO split testing with free tools? Yes please! Evan shows us how to use GTM to do it.
- Screaming Frog Videos How-Tos & Guides
A crawl analysis guide? How to use the exclude and include functionality? How to find broken links? How to crawl subfolders? Take a look at these and more actionable Screaming Frog video how-tos in its channel.
- Python script to compare 2 Screaming Frog crawls by Charly Wargnier
And speaking of Screaming Frog... ever wanted to compare 2 crawls? Charly Wargnier shares a Python script to do it.
- How to Improve Page Speed from Start to Finish by Patrick Stox
Patrick has put together *the* guide to optimize your Website pages speed: from concepts, to tools and steps! A must bookmark.
- Finding SEO opportunities through rising trends & Node.js by Nacho Mascort
Nacho shares how he uses the SerpWow API in NodeJS to extract the rising queries from Google Trends.
- How to use Python / Pandas with Google Analytics + Crawl data to find useless URLs to delete by Tobias Willmann
A video step by step from Tobias Willmann showing how to identify non-worthy to keep URLs by using Python with GA and crawled data.
- How To Diagnose Cloaking by Mike King
A handy how-to from Mike showing how to use Chrome DevTools and cURL requests to identify cloaking issues.
- Content-led Link Building: A Process by Paddy Moogan
Paddy shares the overall process they follow to create content driven links: From setting objectives, to idea generation and research, to production, outreach and reporting.
- Why Google Search Console & Google Analytics Data Never Matches by Mike King
Mike is on fire and has written another article, this time to analyze why the Google Search Console and Google Analytics data don't match... and what we can do about it.
- The Penguin Awards (Work from Home Edition) have been announced by Dom Hodgson
The Penguin Awards are a "pay as you feel" and very fun awards with categories such as "Best Zoom Background Image", "Best food based isolation creation" and "Best Lockdown Created Project". The goal of the awards is special too: To raise money to support Martin House Children's Hospice. Enter now!
Coronavirus in search and business: Resources and news
How is Coronavirus impacting search and business? Check out at these insights.
- ‘Coronavirus’ changes to news rankings: Google kicks international publishers out of mobile, desktop SERPs by Chelsey Heath
Since March 24 News Dashboard identified an important shift of the top 5 most visible publishers across the news ranking types on the Google SERPs.
- Marketing in Times of Uncertainty - A Whiteboard Friday by Rand Fishkin
How to do marketing in difficult times like the one we're living? Rand filmed a WBF to go through a few criteria and aspects to consider.
- Quick Advertising, Marketing & Growth Tips You Can Apply Right Now by Danny Denhard
Danny shares with us many advertising, marketing, and growth "quick tips" to follow now.
- Marketing in a Recession: Budget Cuts - The Scalpel vs The Sledgehammer by Wil Reynolds
How to spend in marketing in moments like this? From where and how much should you cut? Wil Reynolds shares how in this article.
- SEO [& Coronavirus] – What we need to do now by Geoff Griffiths
Geoff tells us how they're dealing with the Coronavirus crisis at Builtvisible, sharing many useful insights.
- David Iwanow has created a Google Form for people who lost their jobs due to Coronavirus to connect them with potential employers, recruiters and projects
If you're an SEO and you've lost your job due to coronavirus, submit your information to David now.
- 10 things you can do right now if you're a freelancer to make a positive impact on your business by Tom Hirst
Great tips from Tom Hirst for freelancers who are suffering business wise.
- Emerging Tech Brew's The COVID Traffic Report
Emerging Tech Brew's has compiled data on spikes, surges, streaming, and social distancing from dozens of sources.
New Free Resources and Online Events you Can't miss Out
Check out these new free tools, courses and resources...
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