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Apple has relaxed its rules requiring a 30% cut for any content sold inside video apps on iOS. The tech giant said its program now allows “premium subscription video” providers the ability to charge consumers directly, using their own payment systems, without paying a commission to Apple. This means that Amazon Prime Video subscribers can now buy or rent content using Amazon’s app on Apple platforms. When you say “game changer,” this is what you mean.
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My company is called The Palmer Group. We work on digital transformation, marketing, strategy, data science, AI and Machine Learning with Fortune 500 companies like Ford, PepsiCo, Walt Disney, Facebook, Delta Airlines, Charter, Travelers, GSK, Marriott, Viacom, Discovery, SunTrust Banks, and PVH, to name a few. Please contact us to learn how we can help accelerate your digital transformation projects.
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