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In February, I wrote about the phenomenon of younger audiences retreating from social platforms and flocking to smaller, more intimate online communities that I referred to as digital campfires. Just two months later, the Coronavirus pandemic has turned the desire to stay connected from a fun diversion into a pressing need, and digital campfires have exploded into the mainstream. Have you nailed your strategy?
-SARA WILSON, FOUNDER, SW PROJECTS
Announcing The Digital Campfire Download:
A new free weekly video series featuring live interviews with the creatives and entrepreneurs building and stoking the world’s hottest digital campfires right now.
 Thursdays at 11 AM PST/2 PM EST
Get the details at digitalcampfires.co
WHY GO DEEP ON DIGITAL CAMPFIRES?
In my original piece, I broke out digital campfires into three types, defined by the primary reason people gather there: private messaging, micro-interests, or shared experiences (think: Instagram's Threads, Slack, Reddit, Fortnite etc.). 

Then the Coronavirus pandemic happened. Practically overnight, just about everyone--from our closest friends to the Pope--launched a digital campfire. In the wake of this massive shift, I wondered: What distinguishes a great digital campfire from a so-so one? How do you build one that everyone’s clamoring to join?  What are the secrets of keeping one stoked and burning red-hot over time, especially in such an unpredictable world?
To probe these questions, I’m launching The Digital Campfire Download so I can get up close and personal (in a socially distanced way, of course), with the experts.

If you want to learn how to create and grow a digital community for yourself or your brand,  ensure that yours continues to thrive in this uncertain environment, and learn from the people who are actually building one successfully, this live video series is for you.

During each 40-minute interview, I’ll ask my guests to share their insights and strategies on how to create hyper-engaged digital campfires, and make sure they stay that way. There will also be an interactive Q&A at the end of each session.
THE KICKOFF
Tune in next Thursday April 16th at 11 AM PST/2 PM EST for the first installment. I'll be chatting live with the creative geniuses behind Overheard, the 4-year-old media brand that has amassed an enviably loyal following across multiple accounts (@overheardla @overheardnewyork etc.). by brilliantly satirizing the quirks of local people and places. You'll also have a chance to ask them questions.

Sign up at digitalcampfires.co and I’ll email you details on how to join.
Want my help navigating digital campfires for yourself or your brand? Have an opinion on digital campfires or other digital marketing matters? Reach out on Instagram at @sarawilson or say hello at sara@swprojects.co.
 
I'm Sara, and I advise brands, publishers and influencers on how to find, engage and grow devoted audiences across digital channels and turn fans into brand obsessives. As the founder of SW Projects, I've worked with clients including Bumble, the New York Times, National Geographic, Sony Pictures Television, Bustle, Playboy and several A-list celebrities. 
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