What’s
in it for investors?
Most
important
More
than anything, investors want to see a return on their
investment.
Investors
priority is to make money and thus placing funds into
growth businesses. If you can demonstrate that your
business will make them money for investors, you’re 90%
there.
No Investor is going hand over the cash to you and walk
away. Again, they are in it for the return and the exit
strategy. They want to know exactly why you need the cash.
And foremost when they can expect a return — that must be
a part of your business plan.
Investors are in it to make money. Your task is to show
them that you intend do just that. Foremost you need to
demonstrate that you can do it better than other
investment opportunities.
To make a successful pitch, your story must be compelling
and well expressed. You should know exactly what you’re
going to do with the money and exactly how the investment
is going to be structured. Show your potential investors
that you’re thinking about the future because that’s their
number one concern.
The
stock market does better value a company1
Valuation
is the most important
Companies
looking to grow its business use an IPO to raise
capital.
The
biggest advantage of an Initial Public Offering is a
higher valuation and that it attracts more investors.
The capital raised can be used to buy additional property,
plant and equipment (PPE), fund research and development
(R&D), expand, or pay off existing debt. There is also
an increased awareness of a company through an IPO, which
typically generates a wave of potential new customers.
In addition, private investors, founding partners, and
venture capitalists can use an IPO as an exit strategy and
get better paid than in a much more risky trade sale.
The top reason to go public… to raise money!
Despite all the valuation methods, there is a tendency for
IPO under pricing to occur when companies go public (i.e.,
they are intentionally priced significantly lower than
what the first-day trading price will be). For example,
LinkedIn Corporation went public at $45 a share but traded
as high as $122 at day end. This is often referred to as
“leaving money on the table.”
Companies
looking to grow its business use an IPO to raise
capital.
A
popular theory as to why IPOs are under priced can be
illustrated by the following example:
Assume
there are two categories of investors who invest in an IPO
— insiders and the rest of the market (outsiders).
Insiders know the actual value of the company and would
stay away if it is overpriced. If the IPO is under
priced, insiders will purchase the shares.
Outsiders do not know the actual value of the company but
know that the insiders know. With this knowledge,
outsiders would follow suit with the action of the
insider:
1. If the IPO is under priced, everyone
would buy shares.
2. If the IPO is overpriced, the
insiders won’t buy. Knowing this, the outsiders will also
not buy into the offering.
Thus, it is in the best interest of the issuer to under
price the offering.
Valuation
of a Private vs Public Company
Publicly
traded companies are much easier for analysts and
investors to value than private counterparts. The main
reason is due to the amount of information that’s
readily available, thanks to the reporting requirements,
as well as equity research reports and coverage by
equity research analysts.
Public
companies in many industries are valued highly, often at
price/earnings multiples of more than 20, when a recent
valuation of a privately held business is only valued four
to five times the earnings.
Valuation
models
Consider
the following risk factors.
-
Market liquidity. A lack of market liquidity is
usually the biggest factor contributing to a discount in
the value of companies. With public companies, you can
switch your investment to the stock of a different
public company on a frequent basis. The stock of
privately held firms, however, is very difficult to on
short notice, making the value drop accordingly.
-
Profit measurement. While private companies
seek mostly to minimize taxes, public companies seek to
maximize earnings for shareholder reporting purposes.
Therefore, the profitability of a private firm may
require restatement in order for it to be directly
comparable to that of a public firm. In addition,
public-company multiples are generally calculated from
net income (after taxes), while private-company
multiples are often based on pre-tax (and many times,
pre-debt) income. This discrepancy can result in an
inaccurate formula for the valuation of a private
company.
-
Capitalization (capital structure).
Public companies within a specific industry generally
maintain capital structures (debt/equity mixes) that are
fairly similar. That means the relative price/earnings
ratios (where earnings include the servicing of debt)
are usually comparable. Private companies within the
same industry, however, can vary widely in the capital
structure. The valuation of a privately held business is
therefore frequently based on "enterprise value," or the
pre-debt value of a business rather than the value of
the stock of the business, like public companies. This
is another reason why private-company multiples are
generally based on pre-tax profits and may not be
directly comparable to the price/earnings ratio of
public firms.
-
Risk profile. Public companies usually provide
an assurance of continuing operations above that of
smaller, privately held firms. Downturns in the economy
or a change in the environment (such as an increase in
competition or regulatory changes) often have a greater
impact on private firms than public firms in terms of
performance and market positioning. That higher risk may
result in a discount in value for private firms.
-
Differences in operations. It is often
difficult to find a public company operating in the same
niches as private firms. Public companies typically have
operations spanning a broader range of products and
services than do private companies. In addition, even if
the products and services are the same, the revenue mix
is often different.
-
Operational control. Although private companies
are more likely to receive valuation discounts than
public companies, there is at least one area where they
may receive a value premium. While the sale of a private
company usually results in the purchase of the
controlling interest in the business, ownership of
public-company stock generally consists of a
minority-share ownership-which may be construed to be
less valuable than a controlling-interest position.
Given all these examples, it is clear how the valuation of
private companies is complex and often cannot be
determined through the direct application of public
company price/earnings ratios. Due to the complexities
involved, it is important to use a professional
well-versed in private-company valuations to help you with
this task.
Ben Hedenberg
Contact us today to discuss your qualifications and
option.
contact us
ABOUT
C2 CAPITAL
We
support management teams on going public to attract
investors and to attract better management.
At
C2 Capital, we provide companies that have reached a
certain stage of maturity the opportunity to go public at
the leading European Small Cap market. We have
successfully raised capital and listed numerous companies
with our partners in Europe, and have a broad range of
contacts with the financial markets. Through our unique
position we will help raise capital for your company on
the open market through our investor and road show
programmes.
Brilliant
ideas demand great execution. Our people have world-class
professional backgrounds. We can facilitate smooth due
diligence proceedings, coordinate contract construction
and negotiate optimal terms. We take on only a select
number of clients at a given time and devote senior-level
attention to every deal.
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