The BE Hive

This week BE shares on the importance of language: 
Equal access world / Profit for Impact / Language is powerful

This is our fourth year in the market and we just reached break even as a company. Now we make profit, and profit is money, and money is currency, and currency flows nutrients to where they are needed to build an equal access world for us all.

The language we use at the Alinker is mindful, chosen and often new. It stimulates awareness. 
It is crucial that we are aware of the words we use, and the power they have and here are some of the ways we use language to create awareness. 

Healthcare indicates we have a healthcare system, but do we? In fact we don't. Through my work with the Alinker, I quickly recognized that it is reactive and only kicks in once we are sick. So I renamed it 'sickcare', and people resonated with the concept. Once you call it 'sickcare', you instantly realize that we do not actually have healthcare. For example, if the Alinker were to try and comply with the 'sickcare' system and sell the Alinker through the insurance / medical supply channels, the price would at least be double, while the process would take away your agency and dignity. 

True healthcare supports our wellness through social determinants of health, like access to healthy food, engagement in community and mobility. So with this awareness, we at the Alinker, are building healthcare. 

As a company we are currently in another timely reframe and it is around the word profit.
Organizations are either 'non-profit' or 'for-profit'. The first one sounds like there is no profit at all, the second one indicates you just focus on making profits, measured in money.  Why do we only have these two options? Because we at the Alinker treat money as nutrients, we felt the need to add our own category: we are a 'profit for impact' company. 

When you buy your Alinker, you pay for high-quality, custom-designed product. We use our company to build an equal access world that benefits us all. And now you know that you pay directly into a company that has reframed "for-profit" to "profit for impact".

This is how: 

All members of the Alinker team, including CEO, earn living wages 
We hire Alinker users, yes, our customers,  
We offer a 0% rent to own program,
We integrated a crowdfund option, 128 completed campaigns to date!
We are building the Alinker Family Farm to create access to healthy food in a huge food desert,
We make sure that everybody in the supply chain is treated well, factory workers are protected,
We plant trees and are more than carbon neutral,
We support Indigenous companies, 
We are a certified BCorp,
We donate substantial time and funds to COVID relief, and Black Lives Matter, 
We now offer the online Alinker Academy, and give you a FREE 6-month membership at purchase because we love for you to regain your agency, your independence, have fun while strengthening your body, find others online who are like you, think like you, live like you. Active and engaged, no matter what. 

There are a few more things in the pipeline we will announce in the newsletters to come! 

So when you buy an Alinker
you know you are part of building an equal access world
It's not just words, it is in everything we do 

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