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Your personal brand already exists.
It's not about doing something new to create an 'image' to promote. It's about becoming conscious of what you already do and being consistent and visible with it.
In an era of one-person-enterprises, we all face a situation where we have to continually line up the 'next' thing. Your personal brand is your biggest differentiator.
Gallup research shows that 44 million American workers (28.2%) were self-employed at some point during a given week in 2019. 14% reported that their primary job was as an independent contractor.
Your personal brand works on your behalf to relay your credibility and authenticity. When you have a Personal Brand With a Plan it is well-articulated, consistent, and an accurate representation that aligns your online and offline identity.
When it comes to the business of You, Is yours by default or decision?
*Gallup's State of the Self-Employed survey for Intuit’s QuickBooks (prior to the pandemic).
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