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HAVE YOU GOOGLED YOURSELF LATELY?

Before you leave the house you check yourself out in the mirror (hair, face, clothes etc). But have you checked your personal brand and how you 'look' online before you pitch yourself to podcasts and media?

Whether you are an entrepreneur, expert, or employee, knowing exactly how your personal brand shows up online and especially in Google is essential.

I find the beginning of the month is the perfect time to do a self-audit. Welcome to August, let's get started!

Do you know your personal brand status?

Are you blending in? Branded? take a look at the chart below to figure out where your personal brand sits on the influence scale.

Ask Yourself this:

Where does my personal brand sit on the ladder?
What does this mean for my positioning?
Am I focusing on the right activities for my current personal brand status?

How are you positioned?

Checking your brand status on the Hierarchy of Influence is not only a good tool for awareness on your current personal brand status it's also great to see how that affects your positioning. Use this as a basic guideline on what activity to focus on next.

3 Thought Starters:

Is your personal brand by decision or default? Why?
What shows up when you Google yourself? Are you happy with it? Is it accurate?
What does your personal brand need from you right now?

3 Actions:

If you don't already own it, purchase YOUR NAME . COM
Set up GOOGLE MY BUSINESS
Claim your GOOGLE PANEL

Hit reply to respond to me directly and let me know what breakthroughs you had as a result of this newsletter. Or just reach out to say hi :)

Until next week!

Kelly

FLASH BRIEFING

1. Read:   Listening During Lockdown
2. Watch: Good Girls (TV Series on Netflix)
3. Listen:  Soulful Sexy Success w/ Emily Cassel (I'm ep #133)
4. Learn: Digital Millenium Copywrite Act (DMCA) explained w/ Gordon Firemark
5. Test: Descript

SQUAD SPOTLIGHT

Sanjay Rawal
Documentary Filmmaker
Films: Gather, 3100, Food, Chains
Interview: R ich Roll

Nancy Levin
Book: Setting Boundaries will Set You Free (HayHouse)
Interview: The Lavendaire Lifestyle

BOOK OF THE WEEK

Kelly Notaras: The Book You Were Born to Write

Forward

UPCOMING WORKSHOPS

“We are CEOs of our own companies: Me Inc.
To be in business today, our most important job is to be head marketer for the brand called You.”

-Tom Peters

THE PERSONAL BRAND PLAN

Create a forward-thinking media-savvy personal brand strategy.

Unpack your expertise and strategize your story.

6 x private 1-1 coaching sessions to build your personal brand strategy. We'll extract the golden threads of your expertise and story, craft media hooks, build out your storybank, interview arsenal, and messaging matrix.

REINVENT BRAND YOU

The one-page method to mapping your next move.

Master the systematic, repeatable way to optimize change.

4 x weekly 90 min LIVE workshops where you will learn and master the personal business model canvas. Map your 'as is' canvas, draw your 'to-be' model, get ready to test your reinvention.

ENROLL: AUGUST WORKSHOP