Reminder: August 2020_IT Curves Newsletter

View this email in your browser

Businesses Helping Businesses: Support and Outreach during C-19

August 2020 ITCurves Newsletter

IT Curves invites our readers to dive into our August newsletter! With this Newsletter we are very proud to announce that ITCurves platform will be leveraged to apply for funding for each site that will want to use MRMS for connected technology. Please use this link to access a letter that will help support our application to the mobility cooperative funding. Please consider replying right away as the project application is in its final stage and the more replies we receive the better the chance of our platform gaining support from The United States Department of Transportation.

On a smaller scale for the August issue, we are also focusing on the various advertising features of your branded MARS booking app for communicating your reopening procedures/services/promotions to the local community.

As always, we thank you for your support, wish you all the best as the country safely reopens.

Utilizing the App Platform for Advertising

Utilizing the app portal allows you to create particular types of advertising for various app users. Your app also becomes configured with your regulations/costs requirements while seamlessly integrating with your dispatch service. Also, each reservation can provide passengers/companies with arrival notifications, and links to share with customers/caretakers that include live map animation of the ride in progress.

To access this screen from the MARS Portal, Select the Promotions tab and fill out the information under Broadcast Rules.

After entering the details of your promotion into the Promotions tab, you can now launch the promotion to your app users as a push notification.

Additional Advertising Methods: Facebook and Decals

Facebook and the app platform are excellent ways to reach large customer or client pools simultaneously. Using Facebook to place an ad on your company page allows customers/companies to easily download your app through Facebook by clicking " Download Now " *. Advertising this way is also both low cost and quick to implement.
Placing a decal on the passenger window of service vehicles is another simple way to increase the visibility of your ride-hailing app. With decals available as QR codes or bulk SMS - you can easily cater to both smartphone and non-smartphone users**.

Strengthening our Network with Recommendations

IT Curves is now offering $20 VISA Gift Cards as a small token of our appreciation to any MRMS user, including call center, dispatch, invoice and cashiering representative for giving us a rating through the Capterra Software Evaluation Platform . Additionally, we appreciate it if you would place our "Powered by IT Curves" logo below within your website.

* Need help implemented a Facebook Ad? Reply to this email with the subject line ""Facebook Ad"
** Interested in creating QR code or Bulk SMS decals? Reply to this email with the subject line "Decal Design and Print".
QR Code_SMS Ad_SAMPLE

In the News:

New USDOT Department-Wide Initiative; "Complete Trip"
ITS4US

Evolution of Mobility and Ride-Hailing

https://www.legalreader.com/how-the-evolution-of-mobility-will-shape-the-future-of-ride-hailing/?ecf34Msi=1214&emi8s9Kj=2975

Traffic and Uber and Lyft

https://www.masstransitmag.com/alt-mobility/shared-mobility/car-sharing/news/21146189/pa-uber-and-lyft-traffic-is-picking-up-as-the-philadelphia-area-reopens-what-will-happen-when-more-drivers-return-to-the-road?ecf34Msi=1214&emi8s9Kj=2975

Massachusetts sues Uber, Lyft

https://www.reuters.com/article/us-uber-lawsuit-massachusetts-idUSKCN24F2OX?utm_source=34553&utm_medium=partner&ecf34Msi=1214&emi8s9Kj=2975

COG Board on Racial Equity

https://www.mwcog.org/newsroom/2020/07/10/cog-board-affirms-racial-equity-as-a-fundamental-value/

Our mailing address is:
8201 Snouffer School Road
Gaithersburg, Maryland 20879

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.