What if adolescent girls could have access to evidence-based information about their periods in fun, creative and positive ways, delivered straight into their hands through the tools they use every day — mobile phones?
Well, now they can, thanks to Oky, the world’s first digital period tracker designed for and with girls in emerging markets. Created by UNICEF (our newsletter co-editor Alex is the product manager), Oky is built to girls’ digital realities as a gamified, light-weight mobile app for low-end Android phones. Oky has gone live in the pilot markets of Mongolia and Indonesia, and is due to deploy in Kenya and other markets later in 2020.
Find out more about Oky here!
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