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Nielsen Norman Group

New Articles

Journey Mapping 101

A journey map is a visualization of the process that a person goes through in order to accomplish a goal. (7 min. to read)

The Anchoring Principle

People tend to focus on a single, initial piece of information, which influences how they estimate value and make subsequent decisions. (6 min. to read)


New Video

A 4 Minute UX Facilitator's Guide

As a facilitator, it’s your responsibility to make sure the time spent in workshops is as productive as possible for attendees, while at the same time ensuring that you get the insights you need in order to move your project forward. (4 min. video)


UX Conference

Full event program describing all full-day UX training courses.


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See list of all online seminars, including on-demand courses.


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