Market Tidbits
David Layland,
President of the Board
The market on Saturday, December 22, was the fourth market of our inaugural winter season and I'm happy to report everything is going well.
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Whenever something new is undertaken there is no guarantee it will be successful but thanks to our vendors and customers the winter market is off to a great start. We have been very pleased with the variety of vendors participating in the winter market and most importantly we have been very pleased with the number of customers continuing to shop at the market.
This is not to say everything is perfect. The market would like to have a few more bakeries for customers to choose from and a few more options for prepared foods. Filling in niches like this is a high priority. If you feel something is missing from the market please let us know.
Happy Holidays to all of our newsletter readers!
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Market Match Helps
Low-Income Families
The Cal Fresh Market Match program encourages low-income families to shop at the Napa Farmers Market.
In addition to buying nutritious produce, families can enjoy all the market fun for free, including live music, Story Time, Chef Demos and produce tasting!
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In the past week:
Six people donated $310!
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Why I give to the Napa Farmers Market
"I helped the farmers market
because they help people that don't have food get food from the farmers market like broccoli and oranges... which are good for us!
"I love the farmers market!"
- Valentine Heine, 4 years old
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Listen to all episodes of Farmers Fresh Hour online
Will your Thursday mornings be a little less fresh without Chef Greg Cole, Tia Butts and Cara Mae on the air ways? Good news! You can listen to all past episodes online here!
More good news: Starting January 4, you can get your Napa Farmers Market update on KVON 1440 AM during Barry Martin's show Fridays at 7:35 a.m.!
We and so grateful to our sponsors American AgCredit and partners KVON 1440 AM for making Farmers Fresh Hour possible!
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Shop for winter fruit and veggie favorites including seasonal greens, Brussels sprouts, broccoli, cauliflower, winter squash, root veggies, onions, mushrooms, citrus, persimmons, and pomegranates. Don’t miss delicious dates from the Jewel Date Company! You’ll also find bread, cheese, seafood, eggs and small farm raised meats.
Devour tasty treats at the market or pick them up to enjoy at home! Our specialty food producers will whip up made-to-order treats including crepes, pupusas, tacos, tamales, burritos, and empanadas. Cheers your fellow customers with hot, iced, and blended coffees.
This week's community organizations are Jameson Animal Rescue Ranch and the Lambi Fund of Haiti, which sells fair trade goods to benefit their nonprofit organization.
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10:30 a.m. Story Time
When the bell rings and Bok Bok Choy the Chicken makes her rounds, everyone knows it's Story Time at the Education Station!
We need volunteer Story Time readers! Bring your own books or pick a few of ours to read to our littlest customers.
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11 a.m. Produce Tasting
Taste a featured seasonal fruit or vegetable at the Education Station!
This Saturday:
Persimmons
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Live Music
Music performed by Kendall Osbourne!
Musicians interested in performing at the Napa Farmers Market can email us for more information!
We thank our live music sponsors 99.3 KVYN the Vine!
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Pleasant Persimmons
Persimmons are originally from Asia.
How to Select
Choose persimmons that are smooth, brightly colored, plump, glossy, and well-rounded and with their leaf still attached. Avoid cracks and bruises. Yellow patches indicate unripe fruit.
How to Store
Ripen persimmons at room temperature until they are soft. Once ripe refrigerate for up to three days.
Nutrition Benefits
- Excellent source of vitamins A and C
- Excellent source of fiber
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Farms attending Saturday 12/29:
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- A4 Farms
- Achadinha Cheese Co.
- Esquivel Organic Farm
- Far West Fungi
- Farmer Joy's Eggs
- Gavel's Farm
- Hamlow Farms
- J & J Ramos
- J & M Ibarra Farm
- Sun Tracker Farm
- The Jewel Date Co. (pictured)
- Tu Universo
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Artisans attending Saturday 12/29:
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- I'm Sew Sure (pictured)
- Rustic Barrel Art
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Specialty food vendors attending Saturday 12/22:
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- Atlas Peak Olive Oil
- Bentley's Napa Valley
- Cocina Milonga
- Dacheva Son's Cheese
- French Corner
- Freshway Fish (Pictured)
- JuJu's Kitchen
- Mi Fiesta Catering Co.
- Monday Bakery
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- Ohm Coffee Roasters
- Platanito Pupusas
- Roti
- Royal Artisan Breads
- Salt and Savour
- The Chaga Company (Pictured)
- The Hummus Guy
- The Upper Crust Baking Company
- Way to Life Foods
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Community partners attending Saturday 12/29:
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- Jameson Animal Rescue Ranch
- The Lamb Fund of Haiti
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By Jennifer Tyler Lee
Prep Time: 5 minutes
Cook Time: 90 minutes
Serves 4
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Ingredients
4 large persimmons
Directions
- Preheat the oven to 250 F. Line two rimmed baking sheets with aluminum foil and spray lightly with olive oil (or line them with a Silpat mat, no foil required).
- Leaving the skin on, slice the persimmons crosswise into layers, about 1/4 inch thick. Remove the seed if needed.
- Divide the slices evenly between the baking sheets and bake for 60 minutes. Flip the persimmons, then bake for 30 minutes more, or until the slices are flight brown and crispy. Thicker slices will be a little more chewy. For extra-crispy chips, leave the apples in the oven 15 minutes more. Timing will depend on the moisture content in your persimmons.
- Let the chips cool completely, then store in your pantry in an airtight container for up to one week.
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About Napa Farmers Market
Napa Farmers Market is a California Certified Farmers Market and a 501(c)(3) nonprofit community resource that draws hundreds of shoppers and visitors each market day. Vendors include many local fruit, vegetable and flower growers (some organic); fresh seafood and meat merchants; food purveyors offering coffee, baked goods, pupusas and other ready-to-eat fare; plus, artisanal pottery, jewelry and other hand-crafted wares. Educational kids’ activities, chef demos and nonprofit-organization booths add to the enriching, multicultural shopping experience at the market. The market also participates in the Market Match program, doubling the value of CalFresh benefits purchasing power for all eligible food products.
See you at the Market!
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