As we continue to share insights and information about the power of radio and how it can impact your brands in positive ways, we are closing out 2018 by sharing the most recent newsletter as posted on the ANA (Association of National Advertisers) Newsstand.
In this piece we share why audio, and more specifically, radio, continues to be an extremely important component in any media plan to engage consumers with a brand’s promise and meet and exceed business and marketing goals.
Whether listening takes place through over the air broadcasts, digitally or mobile, radio is keeping pace with consumers while continuing to work towards a greater good – serving local communities coast to coast and everywhere in between.
Nielsen Catalina Solutions set out to determine the relative sales contribution for a campaign’s creative and media factors. They studied and analyzed nearly 500 campaigns that ran in 2016 and Q1 2017. Among their findings is that reach is the most important of the media elements, driving 22% of the sales contribution. With radio being the indisputable #1 reach medium, we invite you to dig in with us to drive results for your brands.
The newsletter (below) is available to anyone with the click of a mouse. If you don’t already have an account with the Association of National Advertisers’ (ANA) Knowledge Center, you can register for free to view this piece and gain access to a wide breadth of ANA publication content. Also of interest is a success story published in the ANA Marketing Maestro Blog. If you have trouble accessing either of these content pieces, please reply and we will get the content directly to your inbox.
We wish you a very happy holiday season and we look forward to successful partnerships that drive growth throughout 2019.
