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In this #mtpcon talk, Google's VP of Design for Hardware describes the challenge for her team of working out what it felt like when you held Google in your hand.
Moving from software to hardware
[MIND THE PRODUCT]
Meet the woman making Google Hardware competitive
[WIRED]
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Too often we equate the value of an engineer with the code that she writes. This is a huge mistake - product teams should do everything in their power to encourage their engineers to take part in product discovery.
Engineers bring unique skills to the discovery process
[PRODUCTTALK]
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How do we identify opportunities that will transform how your product is used? Dig deeper to understand not simply the most engaged users, but those who’ve found something in your product that transforms the way they think.
Finding unexpectedly successful customers
[MIND THE PRODUCT]
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"If you just watch people eat doughnuts, you're like, 'People love doughnuts. Let's bring them more doughnuts.' But if you talk to people, they're like, 'No, actually what I want is to eat fewer doughnuts and maybe have a kale smoothie.' "
Does your product pass the donut test?
[INC]
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We’ve just announced even more of the incredible speakers who are due to hit the MTP Engage Manchester stage on 8th February!
Get invaluable insights from world renowned product leaders
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Ever heard that? Despite all your communication? Effective communication requires thinking about the language, as well as the goals, of the people you are talking to.
Over communication vs effective communication
[GIFF CONSTABLE]
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One thing that writing elegant software has in common with art: its crafters should remain cognizant of the overall macro vision of the project at the same time they are working on its smallest micro details. JIRA, alas, implicitly teaches everyone to ignore the larger vision while focusing on details.
Let's open a ticket for that...
[TECHCRUNCH]
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Splitting stories can be a confusing and difficult exercise for many. Teddy Zetterlund introduces a simple alternative to splitting stories, that doesn’t care about story formats, software development terms, and other jargon.
Keep asking questions
[CITERUS]
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A digital platform, or a digital solution, may enable a new epoch of transformative growth, but when you get under a company’s hood and look to see what’s really driving it, the engine of transformation turns out to be its business model.
Digital enables new business models, not just tech
[HBR]
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Senior Product Designer
Global App Testing, London 🇬🇧
Looking for your next challenge? Check out 100+ product and UX jobs on our job board, from San Francisco to London to Shanghai - and everywhere in between!
Hiring? Check out our job board to post your job for free - or feature it to share it in this newsletter too.
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17 Dec ProductTank Karlsruhe
17 Dec ProductTank Tel Aviv
18 Dec ProductTank Birmingham
18 Dec ProductTank Dubai
19 Dec ProductTank Barcelona
19 Dec ProductTank Moscow
19 Dec ProductTank Tehran
20 Dec ProductTank San Diego
20 Dec ProductTank Bucharest
21 Dec ProductTank Istanbul
21 Dec ProductTank Odessa
05 Jan ProductTank Pune
12 Jan ProductTank Mumbai
15 Jan ProductTank Cincinnati
17 Jan ProductTank Exeter
16-18 Jan Product Management and Metrics & Analytics workshops in Amsterdam, Austin, Belfast, Boston, Dallas, London, Seattle, and Toronto
5-7 Feb Product management workshops in Dublin and San Francisco and pre-conference workshops in Manchester on everything from product foundations to product psychology
25 Mar Pre-conference workshops in Singapore on product foundations, rapid experimentation, roadmapping, and more!
See all upcoming events on mindtheproduct.com/events
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