New Article
Cognitive biases change the way that we recall past events. The peak–end rule focuses our memories around the most intense moments of an experience and the way an experience ends. (7 min. to read)
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Jakob Nielsen says that people naturally avoid studying computers. Don't expect people's technical skills to improve in the future. (2 min. video)
Top 10 UX Articles of 2018
The following UX articles published in 2018 were the ones our audience read the most:
- Empathy Mapping: The First Step in Design Thinking
Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users. The mapping process also reveals any holes in existing user data.
- Why Personas Fail
Personas are useful tools for UX work, so why do they often fail? Find out what pitfalls cause personas to fail, and how to avoid and overcome them.
- How to Test Visual Design
When evaluating fonts, colors, and other visual details, assess both aesthetic impressions and behavioral effects.
- Between-Subjects vs. Within-Subjects Study Design
In user research, between-groups designs reduce learning effects; repeated-measures designs require fewer participants and minimize the random noise.
- Scrolling and Attention
People scroll vertically more than they used to, but new eyetracking data shows that they will still look more above the page fold than below it.
- UX Guidelines for Ecommerce Homepages, Category Pages, and Product Listing Pages
Streamline users’ path to products by providing clear, differentiating product information at all levels — from the homepage to product listing pages.
- Visibility of System Status
Communicating the current state allows users to feel in control of the system, take appropriate actions to reach their goal, and ultimately trust the brand.
- The 5 Steps to Service Blueprinting
Five key steps comprise a framework for service blueprinting that can be scaled to any scope or timeline.
- Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop
Users have learned to ignore content that resembles ads, is close to ads, or appears in locations traditionally dedicated to ads.
- Quantitative User-Research Methodologies: An Overview
Do you need numerical data about your product’s user experience, but you aren’t sure where to start? The first step is choosing the right tool. Check out this list of the most popular types of quantitative methods.
Bonus: Top 5 from Last Year
These five articles from last year got so many hits in 2018 that they would have placed high on this year’s top-10 list:
- UX Research Cheat Sheet
User research can be done at any point in the design cycle. This list of methods and activities can help you decide which to use when.
- UX Mapping Methods Compared: A Cheat Sheet
Empathy maps, customer journey maps, experience maps, and service blueprints depict different processes and have different goals, yet they all build common ground within an organization.
- Service Blueprints: Definition
Service blueprints visualize organizational processes in order to optimize how a business delivers a user experience.
- Comparison Tables for Products, Services, and Features
Use this versatile GUI tool to support users when they need to make a decision that involves considering multiple attributes of a small number of offerings. Consistency in content, scannability, and a simple layout are some of the most important qualities of successful comparison tables.
- Service Design 101
Service design improves the experiences of both the user and employee by designing, aligning, and optimizing an organization’s operations to better support customer journeys.
See also: top 10 UX videos of 2018.
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Happy New Year
Hope you have a great 2019! We have a lot of exciting projects lined up that will be described in this newsletter as the results roll in.
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