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SportsBusiness Journal's Smith reports the merger between IMG College and Learfield is now official, "Greg Brown and Mark Shapiro delivered the news to employees this morning." From the full release, Brown comments, "Our goal is simple: provide the highest quality service and offerings for our partners so they can realize even greater value in the years ahead. With the highly talented, trusted, and well- known teams from both Learfield and IMG College now joining forces, and by investing in our business and maintaining our cultural focus on earning the trust of our customers and clients, we are now better equipped than ever to achieve that goal." Also of note, "Additionally, Andy Rawlings is leading the multimedia rights sales teams as Learfield IMG College’s Chief Revenue Officer while Tim Pernetti and Andrew Judelson are advising the company throughout the integration period." More in D1.ticker tomorrow morning. (link - Smith, link - Full release)
