Working with Lupo’s Spice Company, Cerberus helped to create the Big Fat Belly Good Cajun Seasoning brand from the ground up. Formerly Gene’s Special Blend, the new brand was built as a fun, flavorful alternative to the big, boring brands and small, cheap (loaded with salt) Cajun seasonings on the market today.
Cerberus began early in 2018 by conducting market research that included a competitive set analysis of more than 20 on-shelf grocery brands in order to help name the new brand. Next, our team recommended the inclusion of a ‘Hot’ variation to accompany Big Fat Belly Good ‘Original’ and worked to help perfect the mix.
In addition to creating a completely original brand mark and packaging designs, Cerberus also launched a new branded e-commerce website and a new vehicle dressing design. In 2019, the brand has plans to launch an advertising campaign to drive grocery purchases. The ad campaign has already been recognized by industry-leading publications.
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Cerberus ranked #618 in 2018 Clutch announced their top 1000 ranked B2B companies in the world based on: number and quality of client reviews, clients served, work portfolio, and brand reputation / visibility in their respective geographic market. The global research, ratings, and review company awarded Cerberus the 618th position, with the only other New Orleans marketing firm to make the list landing in the 978th position.
The new and exclusive honor for B2B services firms in 2018 recognizes the companies that have gone above and beyond for their clients. “These 1000 firms demonstrated an exceptional ability to deliver quality products and services for their clients,” Clutch Senior Business Analyst DJ Fajana said. “It’s our honor to welcome them into The Clutch 1000 and highlight their superior commitment to their clients.”
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Cerberus is pleased to welcome 8 new clients in 2018: a legend among New Orleans glass companies, a global leader in the commercial marine propulsion industry, a local cryotherapy startup, a financial institution with multi-state reach headquartered in Baton Rouge, a retail store in Long Beach, MS with aggressive growth goals, and three emerging companies that we’re eager to help grow. Stay tuned.
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Having recently joined the creative team at Cerberus as a graphic designer, Anneliese DePano has proven to be a key contributor on advertising and design projects for a diverse list of agency clients including Big Easy Notary, Standard Glass, Karl Senner, First National Bankers Bank, and Pearl’s Seafood Market and Restaurant. Anneliese is an accomplished illustrator with a demonstrated proficiency in both computer and traditional forms. A graduate of Loyola University in New Orleans, Ms. DePano earned her B.A. in Graphic Design in 2015.
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Cerberus’ original ad for Karl Senner drops later this month in WorkBoat Magazine welcoming industry professionals to the publication’s international tradeshow in New Orleans. The full-page ad has been widely recognized by leading industry websites such as Ads Of The World, We Love Ad, and Best Ads On TV, among others. Cerberus also designed an email announcement and printed invitation for the Karl Senner customer appreciation party.
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