Hello there and Happy 2019!

At ten days into the New Year, you’ve likely been inundated with trends to look ahead for in 2019. But what about what you want to keep consistent??

Our consistently savvy product marketing clients have proved that true and successful sales enablement means rallying around one consistent (and creative!) message. Because, yes, both of those things can happen at the same time.

It's a delicate balance to stay fresh, stay relevant, and stay aligned—injecting pinches of creativity into the same story you're telling over and over again. Whether it be a multi-channel digital campaign, a series of tweets, communication with clients, or outward-facing sales material, I don't need to remind you why consistency is important. Humans don't like surprises unless they come in the form of Beyoncé/JAY-Z albums.

What you might like are some fresh takes on how to maintain consistency well into your New Year. (Are you still flossing everyday??) C'mon, let's take on 2019 together. 

Whoomp! There it is

Keys to consistency...

• Of course, big names like Coca-Cola, Louis Vuitton, and Warby Parker came up (all having been commended in the past for their consistent messaging and branding). However, a few standout smaller companies included French Paper, a cutie print design company that Rancheros Allie and Lindsay hadn't forgotten since college days. I was even drawn to consider Chicago Bagel Authority (CBA), a beloved steamed bagel joint whose newsletter I refuse to unsubscribe from even years after moving away. Their copy is so hilarious and the bagels, so steamy. Conclusion: consistency is steamy, ya'll. And inspiration may be found down the street at your local sandwich shop. 

• I can attest that I'm always bookmarking Copyblogger's emails and posts that are chock-full of useful tips and insights. Here, they share how to plan for consistency with "the big picture" in mind as well as tips in prioritizing the quality of content. 

• This dude redesigns his portfolio every year. While that inherently means his site and style look different, as a UX designer staying on top of trends and the latest market know-how, this may be the best and most consistent way to "practice what you preach."   

• Pick a quirky vegetable and tell its story a bunch of different ways. Well, metaphorically speaking. Stories Taste Good provides marketing info for the food and beverage industry, and this idea of creating various spins on a niche subject can be applied everywhere. 

• Hubspot's Blog Ideas Generator allows you to type in a single noun and get back a week's worth of consistent prompts. (An entire year of ideas comes with a worthwhile pricetag). 

• Snoop Dogg knows how.