6 Tips for publishing on LinkedIn

Good morning,
Thank you to the significant number of folks who reached out to me with appreciation about last week’s 10-year vision challenge that I shared in the newsletter. The post got a little personal, and I wasn’t really sure if I should put it out there, but remarkably it seemed to resonate at a high level. Seems more than a few of you experienced what I call “feeling unhinged” during the process, but found the exercise useful – especially for envisioning how your entrepreneurial business life would complement your personal life at that point.
 
“Once we visit the future, we’re able better to plan for it, and to a certain extent, create it to our liking. We subconsciously set ourselves up to recognize when something is an opportunity, or a natural evolution – to be embraced or let go."
 
If you missed opening that one, you can link to it in archived content HERE.

Ok, time to grab a sip of coffee or tea, and dive into this week's content... Mine is Kicking Horse with a dash of Irish Cream flavoured beans to give it an aroma in case you're wondering.
 
This week I have been fully immersed in learning about an industry that I initially I had little knowledge of, on behalf of a client, along with investigating his competitors and their online media efforts. I’ve done the background work while applying a strategic lens to it all to recognize gaps and opportunities in the development of a social media marketing plan for him. His company sells to large multi-office operations nationally and internationally. LinkedIn will be a key platform in his efforts, and in making some recommendations I thought it might be worthy of sharing a general list of tips with you this morning for publishing content there.
 
In my experience, LinkedIn is often underutilized by many people beyond just having a personal profile or company page. Participating in groups and sharing thought leader content there represents a huge positioning opportunity, which can lead to sales if relationships are nurtured well.
 
You can “start a post” or “write an article” on Linkedin. Posts tend to be where we share interesting things we have found - links to articles written by others, videos and images, curated content with an introduction reflecting our own views, or perhaps a link to a blog post we have written ourselves with a brief introduction. Posts tend to be a regular drip of shorter content that we share. They are viewable only to our network connections. They’re great for interacting with others, sharing opinions, and positioning as a thought leader.
 
Written articles are like blog posts published in native form on LinkedIn. I tend to re-publish blog posts on LinkedIn that have performed well on my website. Occasionally I will edit or reconfigure an article specifically for LinkedIn. Written articles have headlines, featured images, and are usually much longer. They are also publicly viewable beyond your LinkedIn network. LinkedIn may choose to distribute or feature your content, but you own the rights to anything published there. Company pages can not publish written articles, but individuals can publish from their personal profile. Written articles can be a great way to profile knowledge and thought leadership in a particular area.
 
Here are 6 tips I pulled from a discussion with Viveka Von Rosen at Social Media Marketing World last year about publishing written articles on LinkedIn.
 

 
One of my goals is to utilize LinkedIn more consciously in 2019. I have always been active there, but whenever I make even the slightest accelerated effort, inevitably it pays dividends for my business. Perhaps you can benefit from this prompt and insight as well!

Thanks again to the folks who regularly share this newsletter or suggest to others that they subscribe. The buttons to do that are top right. As always, drop me a line if you have questions, comments, or just really want to check if I actually do respond. Be sure to tell me what's in your cup though!
 
Until next week,
Thanks as always for being here
I love our Sunday morning marketing tips and coffee dates, don't you?
Mary
 
If you want other insightful marketing tips, link here fiveminutemarketing.com